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KellyMitchell Group · 3 days ago

Marketing Analyst

New York, NY

Contract

Onsite

Entry, Mid Level

$37/hr - $49/hr

2+ years exp

KellyMitchell Group is seeking a Marketing Analyst to join their client’s team. The role involves managing end-to-end campaign setups, maintaining budgets, and optimizing campaign performance to meet direct-response objectives.

Human ResourcesInformation TechnologyStaffing Agency

Responsibilities

Manage end-to-end campaign setup within DSPs, including submitting traffic and creative rotation requests

Partner closely with Ad Operations to receive, QA, and activate campaigns

Upload and configure campaigns in DSPs, ensuring accurate targeting, creatives, budgets, and pacing

Maintain and manage campaign budgets, ensuring correct allocation and pacing

Troubleshoot delivery, spend, and performance issues to meet campaign goals

Execute ongoing optimizations to improve lower-funnel performance such as CPA and conversion efficiency

Monitor campaign health and performance daily

Conduct light performance analysis weekly to identify what’s working and what requires adjustment

Ensure campaigns are meeting direct-response objectives, not just upper-funnel awareness metrics

Perform QA checks to ensure campaigns launch correctly and continue running smoothly

Identify and resolve issues related to creative rotation, tracking, budgets, or delivery

Support multiple concurrent campaigns in a high-volume launch environment

Qualification

Programmatic media experienceDSP experienceCampaign managementCreative traffickingBudget managementTroubleshooting campaignsLookerAdvanced ExcelHigh-volume campaign experienceMedia agency experienceAttention to detail