Lawry's Restaurants Inc. · 1 week ago
Sales & Marketing Manager
Corona Del Mar, California, United States
Full-time
Onsite
Mid, Senior Level
$70K/yr - $72K/yr
5+ years expLawry's Restaurants Inc. is seeking a Sales & Marketing Manager to join their team. The role involves being the main point of contact for group and private dining sales and events, promoting the restaurant, and managing event execution to maximize revenues.
Food and Beverage
Responsibilities
Responsible for all on and off-site catered functions from organization to execution, including delegation of responsibilities
Driving sales and increasing sales including generate new business and maintain contact with present accounts
Manage private dining events and ensures excellence in guest satisfaction through effective training and supervision of co-workers assigned to the event
Identify qualifying business potential, closing business, overcoming objections, negotiating, upselling and understanding the client’s needs
Manage business on the books successfully and work pipeline of inquiries, prospects, tentative and definite bookings
Work local Key Influencers including Hotels, Convention & Visitor Bureaus, Chambers, Retail Outlets, Office Buildings and Condo/Apartment buildings
Conduct client visits that are targeted and meaningful to build private dining sales
Build and develop strong client relationships
Knowing and understanding the local market and researching/targeting prospective clients
Handle contracts, negotiations, deposits and final payment of events including account reconciliations as needed
Create floorplans, custom menus, and general event outlines to present to clients
Coordinate and complete Banquet Event Orders (BEOs) and update BEOs as needed
Communicate BEOs on a regular basis with FOH and HOH management teams
Work with management team to ensure proper scheduling of co-workers for events
Review menu and wine/beverage selections with GM, Executive Chef and Wine Director to ensure food and beverage are ordered
Communicate effectively with team to ensure, equipment (such as Audio Visual, power cords, etc.), dinnerware, stemware and glassware, are available for the event and that the setup of rooms (BEOs) are disseminated and executed accordingly
With the General Manager, review Event Sales budget, along with weekly/monthly/quarterly goals to achieve sales goals
Support Lawry’s objectives in sales, service, quality, appearance of facility and sanitation and cleanliness through training of co-workers and creating a positive, productive working environment
Work with General Manager to update private dining and events pricing
Attend key guest meetings and private events to maintain visibility
Completely understand the Lawry’s Brand including procedures, best practices, standards, specifications, and guidelines
Comply with all of Lawry’s employment related policies and procedures and behavior consistent with the company's desire to maintain a workplace free of incidents of co-worker harassment, discrimination, drug or alcohol abuse
Addresses co-worker performance problems immediately and consistently, following the company’s progressive disciplinary program
Assures that Lawry’s Code of Conduct and Code of Ethics is followed by everyone in their daily activities
Provide evaluation of performance to GM and AGM for completion of annual Performance Reviews of co-workers
Adhere to Lawry’s grooming standards
Attend all mandatory co-worker meetings, training, informational and education sessions
Participate in interviewing, hiring and training processes
Prepare all required paperwork, including government forms, reports, performance reviews, and schedules in an organized and timely manner
Follow Lawry’s Restaurants operational policy and procedures, including those for safety/security, to ensure the safety of all co-workers and guests
Consistently and sufficiently meet Lawry's standards as an ambassador of the restaurant with our guests, including inspiring the "WOW Factor" level of service, providing and exuding quality, professionalism, positive guest relations, and first class entertainment and performance
Ensure that all guests feel welcome and are given responsive, friendly, and engaging attention at all times
Communicate food quality and service complaints to AGM and GM
Investigates and responds to food quality and service complaints, with the goal of turning dissatisfied clients/guests into return clients/guests
Providing active community involvement with a strong presence at events, clubs and organizations by your restaurant and its co-workers
Participates in management meetings to align sales, marketing, and event strategies with overall restaurant goals and revenue objectives
Ensures all private dining, group events, and promotional events are properly staffed to support exceptional guest experiences and operational efficiency
Oversees the organization, inventory, and maintenance of all event-related equipment
Manages and oversees event execution on the floor, acting as the primary point of contact to ensure seamless operations, guest satisfaction, and brand standards are met
Develops, plans, and implements holiday promotions and special events designed to drive sales, increase brand awareness, and attract new and repeat guests
Qualification
Required
5+ years of current Restaurant Catering/Event Sales Management experience in an Upscale or Fine Dining environment
High volume experience; must have Catering/Event Sales Management experience in restaurants doing over $7-8 million in sales annually
Strong connection of contacts in the Orange County market is necessary for this position
Outside sales experience required
Strong interpersonal skills, excellent verbal and written communication skills
Ability to communicate effectively within all levels of the organization
Excellent time management skills and ability to handle multiple projects
Exceptional people skills, must be able to interact with a diverse array of clients and guests
Ability to be an Ambassador of the Lawry's brand
Ability to build a steady client base and interact with the community
Demonstrate positive supervision and leadership abilities to motivate co-workers to meet and exceed guest service standards
Passion for hospitality and guest service excellence
Ability to work independently and in team settings
Shows confidence, energy, and enthusiasm with a professional, clean appearance, and a friendly, helpful, approachable demeanor
Well versed in all processes and positions (FOH and HOH)
Satisfactory physical and mental health to perform the requirements of the job, and to work with the public in compliance with applicable foodservice health and safety regulations
Able to perform the essential functions of the assigned position with or without reasonable accommodation, and within company policy
High degree of flexibility and the ability to manage multiple projects with a strong attention to detail
Ability to effectively present information and respond to questions from groups of managers, clients and guests
Knowledge of the sales process
Have an understanding of P&L and other financials
Basic knowledge of wines, vintages and wine pairings, as well as proper handling and storage of wines, and use of bottle opener (i.e. cork-screw and foil-cutter)
Capable of multi-tasking, leading and communicating with others, able to express and exchange ideas in spoken and written English in an above average manner
Working knowledge of basic computer operations and associated software applications required to accomplish job responsibilities
Strong math skills
Demonstrate outstanding organizational and time management skills
Must exhibit the highest level of professionalism in dealing with sensitive and confidential information
Must be able to work weekdays, weekends and holidays
Willingness to work an 11-12-hour day
Possession of food certifications as required by local, state and federal law
Preferred
Some college or culinary education beneficial
High school diploma or GED preferred
Company
Lawry's Restaurants Inc.
Lawry's Restaurants is a restaurant offering casual dining and entertainment services.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
John Lindquist
Managing Partner
Tiffany Stith
President & C.O.O.
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