Golisano Institute for Business & Entrepreneurship · 1 week ago
Marketing & Communications Specialist
Buffalo, NY
Full-time
Hybrid
Senior Level
5+ years expGolisano Institute for Business & Entrepreneurship is expanding into Buffalo, and they are seeking a Marketing and Communications Manager for the Buffalo Campus Center. This role will manage local marketing and communications efforts, ensuring consistent messaging and community engagement as the campus prepares to open in Fall 2026.
EducationNon ProfitTraining
Hiring Manager
Sarah Billings
Responsibilities
Contribute to and craft Buffalo-specific stories that highlight renovation progress, partnerships, and community engagement to strengthen the Institute’s presence in Western New York
Provide writing and editorial support for content and social media initiatives, ensuring alignment with the Institute’s brand voice
Collaborate with Rochester-based Senior Copywriter and Content Specialist to adapt messaging for local audiences
Partner with the Rochester-based marketing team as well as the Institute’s PR and media partners to develop and localize paid, earned, and owned campaigns for the Buffalo market
Collaborate with the digital team to plan and support website, social media and advertising campaigns; monitor performance data to optimize content for engagement and lead generation
Use data analytics to evaluate campaign performance, community sentiment, and enrollment impact, providing regular insights and reports to the integrated marketing team
Identify and amplify local content opportunities that align with the Institute’s digital strategy and recruitment cycle
Act as a connector for marketing strategies and initiatives between Buffalo and Rochester, ensuring real-time communication and shared priorities
Participate in Rochester-based meetings and strategy sessions to maintain alignment and team culture
Provide Buffalo market perspective to inform Institute-wide campaigns and communications planning
Working closely across departments within Rochester-based teams, including but not limited to: admissions, career services, partnerships, academics, student affairs
Responsible for brand consistency and awareness of Golisano Institute
Other duties as assigned
Qualification
Required
Bachelor's degree in Communications, Public Relations, Marketing, or a related field
Exceptional writing and editing skills, with a strong portfolio of work
Experience working with or managing relationships with media and PR agencies
Strong understanding of digital and social media storytelling
Ability to manage multiple projects independently while maintaining alignment with team strategy
Familiarity with AP Style and foundational SEO principles
Deep knowledge of the Buffalo area; established local relationships strongly preferred
Willingness to travel to Rochester regularly, particularly during the first year, to collaborate with the core marketing team
5–7 years of experience in communications, marketing, or media relations, ideally in higher education, nonprofit, or community-based organizations
Versatile 'MarComm generalist' with strong writing skills and strategic communications instincts
Self-starter who thrives in a fast-paced, entrepreneurial environment
Strong leadership skills and ability to communicate with both internal and external audiences and partners
Excellent relationship builder and communicator, able to represent the Institute professionally in the community
Highly organized and able to balance storytelling, project management, and media coordination
Collaborative team player who values alignment, shared purpose, and a unified brand voice
Embodies Golisano Institute's values and brand essence: 'We lead. Business follows.'
Company
Golisano Institute for Business & Entrepreneurship
Golisano Institute for Business & Entrepreneurship is a non-profit academy that teaches business skills through real-world projects.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Matangi Buch
AVP/Chief Technology Officer
John Mordaci
Vice President for Partnerships
Recent News
Rochester Business Journal
2025-12-22
Rochester Business Journal
2025-11-20
Central New York Business Journal
2025-10-21
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