Gametime · 1 day ago
Senior Brand Strategy Manager
United States
Full-time
Remote
Mid, Senior Level
7+ years expGametime is a company focused on uniting the world through shared live experiences. They are seeking a Senior Brand Strategy Manager to implement and grow their brand platform, translating business goals into compelling narratives and ensuring strategic execution across marketing and creative teams.
E-CommerceEventsMedia and EntertainmentMobile AppsTicketing
Responsibilities
Lead Gametime’s brand strategy - evolving our positioning, audience insights, competitive differentiation, and messaging frameworks that guide all marketing and creative expression and build a deeper connection with fans
Develop cut through, insight-driven creative briefs, collaborating cross functionally and with brand partners to translate audience, cultural, and category insights into actionable, consumer-facing creative that enhances adoption, loyalty, and advocacy
Lead strategic brand planning for go-to-market initiatives, seasonal campaigns, and partnerships - ensuring consistent, compelling storytelling across paid and owned channels
Own the relationship with Gametime’s PR agency - setting strategy, shaping narratives, managing execution, and ensuring earned media aligns with broader brand messaging and priorities
Drive always-on brand expression by partnering with Organic Social, Content, CRM, Product, and Fan Happiness teams to ensure voice, tone, and visual identity remain consistent across all touchpoints
Create and maintain a unified brand architecture and serve as a brand steward, evolving and enforcing Gametime’s tone, design language, and purpose - building internal understanding and adoption through playbooks, toolkits, and workshops
Partner with Data to establish measurement frameworks that connect brand marketing activities to business outcomes - tracking funnel metrics, salience, perception, and long-term equity
Monitor cultural, audience, and competitive trends to identify opportunities for breakthrough storytelling and category differentiation
Define and lead brand planning processes and calendars working with Marketing Ops to align cross-functional teams around key initiatives, narratives, and campaign milestones
Qualification
Required
7+ years of experience in brand strategy, marketing, or communications, ideally within tech, mobile apps, or entertainment
Proven experience developing or evolving brand platforms and messaging frameworks
Strong understanding of consumer psychology, audience segmentation, and cultural trends
Demonstrated ability to connect brand storytelling to business metrics and performance outcomes
Exceptional writing and communication skills - able to articulate strategy clearly and inspire creative teams
Experience managing agencies, cross-functional, and external partners to deliver integrated brand campaigns
Highly organized, detail-oriented, and comfortable managing multiple projects in a fast-moving environment
Comfort working with data-driven teams to link brand initiatives to measurable outcomes
A collaborative, curious, and culturally aware thinker who thrives on translating insight into breakthrough creative strategy
Preferred
Experience in live events, sports, or entertainment marketing
Familiarity with brand tracking, measurement tools, and consumer insights platforms
Background working with creative agencies or in-house brand studios
Company
Gametime
Gametime sells last-minute tickets to the most popular events in sports, music, and theater.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$71.6MKey Investors
Nimble PartnersEvolution MediaAccel
2022-05-26Series C· $30M
2017-09-13Series Unknown· $8.2M
2016-09-21Series B· $20M
Leadership Team
Brad Griffith
CEO
Recent News
2025-12-10
2025-10-20
Company data provided by crunchbase