Edelman DXI · 8 hours ago
Vice President, Primary & Secondary Research
Washington, DC
Full-time
Onsite
Director/Executive
$99K/yr - $150K/yr
10+ years expEdelman DXI is committed to creating an equitable and inspiring workplace. The Vice President, Primary + Secondary Research will lead and manage research initiatives, advising clients on strategic insights derived from data analysis while mentoring a team of researchers.
Analytics
Responsibilities
Serve as a senior client-facing lead for some of DXI’s largest accounts, partnering closely with agency partners and client teams
Lead and oversee large-scale primary + secondary research workstreams and projects, including ongoing reputation surveys and monitoring programs, audience segmentation and persona development, thought leadership and mediagenic surveys, brand positioning, competitive intelligence exercises, and integrated measurement frameworks
Translate complex data into clear, compelling narratives and strategic recommendations for senior client audiences
Act as a trusted advisor on topics such as audience perceptions, emerging trends, communications strategies, earned media performance, reputation risk, competitive positioning, and whitespace opportunities
Moderate in-depth interviews and focus groups with a range of audiences including C-level executives
Fluently speak the languages of communications, marketing, business, and research – and tailor those communications to audiences of all levels of expertise
Maintain familiarity with a range of data & intelligence tools such as data processing software (Forsta, Qualtrics, etc.), syndicated surveys (e.g., MRI, Resonate, etc.), publicly available polling data (e.g., Gallup, Pew, etc.), and earned and social monitoring and measurement tools (e.g., Talkwalker, Brandwatch, Meltwater, Cision, etc.)
Experience in working for multiple brands and/or clients across a diversity of industries at once
Proactive, collaborative approach with the ability to build strong relationships with clients and colleagues
Continually learn, embrace and champion new AI-powered tools and capabilities
Support new business efforts by contributing to proposals, scopes, and thought leadership
Manage and mentor junior- and mid-level staff, helping them develop both primary + secondary research skillset and identifying client facing growth opportunities
Report directly to an EVP supporting them with staff management, team resourcing and workflow, administrative responsibilities, and new business endeavors, in addition to day-to-day client and team responsibilities
Deep expertise with primary qualitative and quantitative research, including: Reputation benchmarks, Issue tracking including sensitive policy issues, Brand perception studies, Message testing, Audience segmentation and profiling, Creative testing and campaign effectiveness, Thought leadership and mediagenic surveys
Familiarity and experience with media intelligence/secondary research methodologies, including: Issues/crisis media monitoring, Competitive and industry media analysis, Share of voice and message pull-through analyses, Whitespace and opportunity mapping
The ability to evaluate and ensure methodological rigor, consistency, and best practices across all analyses
Naturally curious and continually staying up on evolving public sentiment, policies issues or events relevant to client work
Excited by and experience with change, including applying AI-enabled analytics tools to improve the efficiency, scale, and depth of primary + secondary research deliverables
Qualification
Required
10+ years of experience in market research, analytics, public affairs or communications research, ideally within an agency, consultancy, or media analysis firm
Deep expertise in primary research including research design, survey and discussion guide development, fieldwork, reporting and surfacing actionable insights
Experience in earned media measurement and social listening
Proven experience leading complex, multi-market client engagements and presenting insights to key internal stakeholders and senior-level clients
Excellent time management skills and experience running multiple high-touch accounts/projects simultaneously
Demonstrated people management experience, including developing and leading high-performing teams
Strong analytical skills combined with the ability to translate data into strategic insights and executive-ready storytelling
Familiarity with media monitoring and analytics tools (e.g., Talkwalker, Brandwatch, Meltwater, Cision, or similar)
Excellent communication, presentation, and stakeholder management skills
Benefits
Medical and dental insurance
Vision
401K
Life insurance
Disability insurance
Paid time off
Travel assistance
Wellness programing
Company
Edelman DXI
Edelman DXI is a global, multidisciplinary research, analytics and data consultancy with a distinctly human mission.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Paul Cusker
Vice President of Partner Management
Company data provided by crunchbase