Softthink Solutions · 2 weeks ago
Lead Generation Specialist
Softthink Solutions is seeking a results-driven Lead Generation Specialist to support their sales and growth efforts. The role focuses on identifying potential customers, initiating contact through cold calling and email campaigns, and qualifying leads for the sales team.
AppsArtificial Intelligence (AI)Enterprise Resource Planning (ERP)Project ManagementSoftware
Responsibilities
Research and identify potential prospects using online tools, databases, and market research
Generate leads through cold calling, outbound emails, and follow-up campaigns
Plan, execute, and optimize email marketing campaigns for lead nurturing
Qualify inbound and outbound leads based on defined criteria
Maintain accurate records of calls, emails, and lead status in CRM systems
Schedule meetings or demos for the sales team
Collaborate with sales and marketing teams to improve outreach strategies
Meet or exceed weekly and monthly lead generation targets
Qualification
Required
Proven experience in lead generation, cold calling, or inside sales
Hands-on experience with email outreach and campaign tools
Strong verbal and written communication skills
Ability to handle objections and maintain a positive attitude
Strong organizational and time-management skills
Self-motivated with a target-driven mindset
Preferred
Experience in B2B lead generation
Knowledge of sales funnels and prospect qualification methods
Basic understanding of marketing automation tools
Company
Softthink Solutions
Softthink Solutions expertise in project management, app development, business analytics, cloud services, ERP and artificial intelligence.