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Check Point Software · 15 hours ago

Revenue Data & Sales Automation Manager

Redwood City, CA

Full-time

Onsite

Mid, Senior Level

$120K/yr - $140K/yr

5+ years exp

Check Point Software is a leader in Cyber Security, known for its innovative solutions and award-winning culture. The Revenue Data & Sales Automation Manager will oversee the quality and activation of revenue data and sales tools to enhance new-business pipeline creation, ensuring data accuracy and effective automation.

Cyber SecurityHardwareIT ManagementNetwork SecuritySoftware

No H1B

Responsibilities

Own the end-to-end quality of contact and account data: intake, enrichment, normalization, deduplication, and refresh

Define and enforce global data standards across CRM and sales tools

Prevent data decay and regression through automation, rules, and governance

Operate and continuously improve contact-to-account matching across complex account hierarchies

Ensure contacts are correctly aligned to parent/child accounts globally

Monitor and improve ICP and buying-group coverage by segment, region, and motion

Translate ICPs and buyer personas into measurable coverage and data requirements

Identify gaps across decision makers, influencers, and technical buyers

Partner with Sales and Marketing to systematically close coverage gaps in priority accounts

Own configuration and optimization of sales engagement and automation tools (e.g., sequencing, routing, scoring, triggers)

Build automated workflows that:

Improve speed-to-lead

Increase SDR productivity

Enable consistent, scalable outbound execution

Reduce manual effort and friction across the lead-to-opportunity flow

Own enrichment strategy across internal and third-party data sources

Define when and how enrichment occurs to support outbound and ABM motions

Evaluate and optimize the sales and data tool stack to eliminate redundancy and increase ROI

Partner closely with Sales, SDRs, Marketing, and RevOps to ensure tools and data are fit-for-purpose

Enable teams to use data and automation effectively—not just collect it

Qualification

CRM toolsSales automationRevenue OperationsB2B buying groupsAutomated operating modelsSales engagement platformsData governancePipeline mechanicsGlobal operating experienceCross-functional collaboration