Wonder Franchises · 1 week ago
Soccer 5: Director of Marketing
United States
Full-time
Remote
Mid, Senior Level
$100K/yr - $150K/yr
5+ years expWonder Franchises is a company that operates small-sided soccer facilities and leagues across the U.S. They are seeking a Director of Marketing to own the full marketing function, from strategy and brand to analytics and franchise support, ensuring alignment and driving customer acquisition.
FinanceFinancial ServicesVenture Capital
Responsibilities
Develop and execute the overall Soccer 5 marketing strategy including defining priorities, budgets, and success metrics across channels (digital, brand, grassroots, events)
Own marketing planning across national campaigns (e.g., World Cup activations) and ongoing customer acquisition
Work cross-functionally with operations, franchise, and digital to ensure alignment and ROI
Make the main thing the main thing: getting players to our fields across the country!
Lead all digital acquisition and retention efforts (Meta, Google, programmatic, etc.)
Build and manage dashboards to measure CAC, retention, and channel efficiency
Test, learn, and scale. You'll bring structure to how we experiment and grow
Own and evolve the Soccer 5 brand as we scale, ensuring consistency across facilities and franchisees
Develop creative standards and brand assets (visual identity, messaging, tone) and ensure franchisees use them properly
Support new franchise launches with tailored local marketing plans
Manage external partners (agencies, designers, digital vendors)
Partner closely with the CEO and President to prioritize resources and align marketing to business growth goals
Qualification
Required
5-10 years of marketing experience with a mix of performance and brand
Expert-level understanding of digital marketing platforms and analytics as well as Hubspot
Data-driven and strategic but comfortable rolling up your sleeves
Excellent communicator who thrives in a fast-moving, entrepreneurial environment
Preferred
Experience with franchises, retail, or consumer-facing multi-location brands is a big plus
Passion for sports, fitness, or community-focused brands helps too
Benefits
Healthcare benefits
Company
Wonder Franchises
Wonder Franchises offers partnership opportunities for franchise businesses, focusing on simplicity and tailored solutions.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Kyle Isaacson
Co-Founder and CEO
Recent News
Charleston Business
2025-10-16
2025-10-09
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