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Red Bull · 4 days ago

Regional Sales Manager

Columbus, OH

Full-time

Onsite

Mid, Senior Level

$92K/yr - $138K/yr

4+ years exp

Red Bull is a leading beverage company, and they are seeking a Regional Sales Manager to drive sales and implement strategies within designated regions. The role involves managing key account performance, fostering business relationships, and ensuring alignment with overarching chain strategies and promotional activities.

Food and BeverageWholesale

Culture & Values

Responsibilities

Manages the distribution of priority packages in accordance with Channel Strategy recommendations

Ensures that all regional, divisional, and banner schematics align with Red Bull standards and chain headquarters directives regarding product flow and package mix

Promotes Red Bull's recommended pricing program by leveraging best practices and available tools

Tailors presentations to better address customer needs

Recommends key account pricing in alignment with national RBNA standards and target price ranges

Develops an annual promotional schedule based on chain headquarters objectives

Effectively communicates Red Bull standards and price points in a way that resonates with customer needs

Ensures all promotions include impactful point-of-sale (POS) materials and supplementary displays

Adapts sales presentations to meet account-specific goals while striving for effective, permanent merchandising solutions

Reviews return on investment (ROI) prior to proposing specific POS or customized options

Implements merchandising strategies in line with Channel Strategy guidelines

Develops a 'Wiring Model' to facilitate communication with all regional chain decision-makers

Regularly participates in activities aimed at building partnerships and establishing connections ('wiring') at the regional, division, and banner levels within assigned chains

Creates essential tools and business review templates to ensure Red Bull personnel analyze consistent data with local Distributor Partners (DPs), promoting uniformity across the country

Ensures Regional/Divisional/Banner compliance with annual Customer Marketing Agreements established by chain headquarters for all designated areas of responsibility

Manages Travel and Entertainment (T&E) expenses within the assigned budget

Works with Head of account to evaluate ROI with regards to all regional/divisional/banner level programming & promotions

Works with Category Management Team to evaluate ROI with regards to ‘pay-for-space’ agreements and communicates key learnings to Channel Lead

Drives post-promotion analysis, in conjunction with Category, following all programs to evaluate promotional effectiveness

Pursues business relationships that result in Red Bull obtaining relevant retailer scan data, basket analysis data, etc. that drives future strategy and better understanding of consumer purchase patterns

Analyses thoroughly their business/customers sales to define priorities and focus

Conducts quarterly business reviews to update internal and external stakeholders on business, channel competition, opportunities, etc

Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition

Provides Energy Insights that drive change in promotion, price, distribution or merchandising practices

Routinely engages in activities to build relationships and ‘wire’ key accounts beyond buyer level

Utilizes appropriate communication methods to keep Distribution Partners (DPs) and Distribution Partner Managers (DPMs) informed about regional, divisional, and banner-level programs and initiatives for their assigned chains

Regularly visits Distribution Partners to ensure personal engagement and maintain open lines of communication

Sustains open communication with relevant regional and DP personnel to ensure the successful implementation of programs

Qualification

Sales ManagementKey Account ManagementAnalytical SkillsMicrosoft ExcelMicrosoft PowerPointNegotiation TechniquesCommunication SkillsProblem SolvingSelf-driven

Required

A minimum of 4 years of experience in Sales and Key Account Management, accompanied by a proven record of success, ideally within the beverage, Consumer Packaged Goods (CPG), Fast Moving Consumer Goods (FMCG) sectors, or Direct Store Delivery (DSD) operations

Experience managing accounts across multiple channels, with grocery and/or convenience store chains preferred

Demonstrated strong analytical skills and familiarity with utilizing both internal and external data sources effectively

Excellent communication skills, including active listening abilities

Proficient in negotiation techniques

Possesses an innovative and solution-focused mindset

Self-driven and capable of working independently with minimal supervision

Highly proficient in Microsoft Excel and PowerPoint