On Location · 5 days ago
Lifecycle Marketing Associate - FIFA World Cup 26™
New York, NY
Full-time
Onsite
Entry Level
$50K/yr - $66K/yr
1+ years expOn Location is a global leader in premium experiential hospitality, and they are seeking a Lifecycle Marketing Associate to support the Lifecycle Marketing Manager and Guest Communications Manager. This role involves creating and executing email marketing and SMS campaigns for the FIFA World Cup 26™ Hospitality Program, enhancing consumer experience and ensuring timely communication for hospitality guests.
Entertainment
Responsibilities
Support the development, execution and optimization of comprehensive lifecycle marketing strategies to engage and retain customers at every stage of their journey
Assist in executing post-sale communication plans for FIFA World Cup 2026 guests by supporting the creation of content across various channels
Help ensure the timely delivery of pre-event materials (itineraries, schedules, tickets, hospitality details) to prepare guests
Assist with using marketing automation tools to streamline and scale communication efforts
Support the execution of A/B testing for email, SMS, and other communication strategies to boost engagement
Stay up-to-date on industry trends to contribute fresh ideas to communication efforts
Provide general support to the Guest Communications Manager and Lifecycle Marketing Manager as needed
Qualification
Required
1-2 years of experience in email marketing, event management, or hospitality
Strong written and verbal communication skills, with attention to detail
Basic understanding of customer segmentation and communication planning
Proficiency with Microsoft Office (Excel, PowerPoint, Word)
Interest in learning about marketing automation tools and CRM platforms (Salesforce Marketing Cloud is a plus)
Strong organizational and time management skills, with the ability to handle multiple tasks and deadlines
A passion for creativity, events, and delivering exceptional guest experiences
A collaborative mindset, with the ability to work closely with various teams to ensure consistent messaging
Preferred
Bilingual or multilingual proficiency (especially French and/or Spanish)
Exceptional communication and interpersonal skills
Creative thinking and problem-solving skills
Ability to work in a fast-paced and dynamic environment
Strong relationship-building skills
Knowledge of FIFA regulations and standards related to marketing and hospitality
Benefits
Health care
Retirement
Vacation and other paid time off
Additional offerings
Company
On Location
On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Jon Lavallee
Chief Financial Officer
Ben Kanter
Vice President, Partnerships
Company data provided by crunchbase