Rhode Island Commerce · 2 weeks ago
Sr. Director of Marketing – Domestic Tourism
Providence, RI
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expRhode Island Commerce is focused on enhancing domestic tourism growth, and they are seeking a Sr. Director of Domestic Tourism Marketing to lead strategic marketing initiatives. This role involves developing and executing marketing strategies, overseeing campaigns, and collaborating with various stakeholders to drive visitation and economic impact.
EBooksInternet of ThingsPublishing
Responsibilities
Partner with the CMO to develop, refine, and execute the domestic tourism marketing strategy in alignment with Rhode Island Commerce’s broader brand and economic development goals
Leverage market research, visitor insights, and performance data to inform strategy, prioritize investments, and optimize campaigns
Lead annual tourism marketing planning, including objectives, budgets, timelines, and success metrics
Direct integrated domestic tourism campaigns across paid, owned, and earned channels, ensuring clear brand positioning, compelling storytelling, and consistent messaging
Provide strategic oversight of tourism PR, social media (influencer partnerships), digital advertising, and content development to maximize reach and engagement
Oversee the tourism website as a core brand platform, ensuring content, UX, and performance align with visitor needs and strategic goals
Establish and monitor KPIs to evaluate campaign effectiveness, visitor engagement, and return on marketing investment
Use performance insights to recommend adjustments to media mix, messaging, and creative execution throughout the campaign lifecycle
Serve as a strategic liaison to Rhode Island’s tourism regions, airport, major attractions, and hospitality partners, aligning local efforts with statewide priorities
Lead the strategic vision and activation of Rhode Island’s presence at signature events, including the Big E, to reinforce brand awareness and visitation intent
Provide leadership and direction to tourism marketing staff, fostering a culture of collaboration, accountability, and innovation
Oversee vendor and agency relationships, procurement processes, and budget management to ensure efficient, high-quality execution
Ensure strong cross-functional coordination with communications, brand, and business development teams
Qualification
Required
A bachelor's degree in marketing, hospitality, or a relevant field is preferred
At least 5-7 of substantive professional experience in brand marketing, integrated marketing, advertising, or related field
Ability to recognize fresh approaches to marketing, work independently and manage multiple projects
Strong understanding of digital, content, PR, and performance marketing
Proven ability to translate insights into strategic decisions
Exceptional written and verbal communication skills
Experience managing teams, agencies, and complex stakeholder relationships
Company
Rhode Island Commerce
Rhode Island Commerce is the official economic development organization for the State of Rhode Island.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$20M1999-11-10Series Unknown· $20M
Leadership Team
Daniela Fairchild
Chief Strategy Officer (CSO)
Recent News
2026-01-06
2025-08-08
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