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Cella · 2 days ago

Director of Digital Performance Marketing

Fulton, MD

Full-time

Onsite

Director/Executive

$140K/yr - $160K/yr

7+ years exp

Cella is seeking an experienced Director of Digital Performance Marketing to lead comprehensive paid media strategies that align with business objectives. The role involves overseeing a high-performing team to drive measurable growth through data-driven campaigns and ensuring alignment with corporate goals.

Content MarketingDigital MarketingInformation Technology

Growth Opportunities

Hiring Manager

Kara Falzone

Responsibilities

Multi-Platform Oversight: Architect and execute comprehensive paid strategies across Google, Bing, Meta, Amazon Prime, and niche networks like Nextdoor and Angi

Personnel Management: Lead, mentor, and establish KPIs for a team of specialists while managing external agency performance to ensure alignment with corporate goals

Strategic Planning: Collaborate with internal stakeholders to develop annual budgets and long-term media roadmaps

Full-Funnel Management: Oversee the end-to-end creation, pacing, and optimization of PPC campaigns and creative assets to maximize ROAS

Analytical Rigor: Direct advanced keyword research, competitive analysis, and monthly performance forecasting across all digital channels

Continuous Testing: Design A/B testing frameworks for ad copy, landing pages, and quality scores, providing detailed post-mortem insights for future scale

Cross-Functional Alignment: Partner with SEO, Web, and Creative teams to synchronize search visibility and ensure seamless campaign-to-landing-page consistency

Data Integrity: Implement tracking solutions and conversion pixels to ensure lead data is accurately captured in MS Dynamics with full UTM attribution

Executive Reporting: Communicate campaign health, emerging trends, and strategic recommendations to senior leadership

Strategic Innovation: Evaluate new advertising technologies and platforms to maintain a competitive edge while ensuring compliance with privacy regulations

Knowledge Transfer: Serve as a subject matter expert, sharing best practices to elevate the organization's broader digital marketing capabilities

Qualification

Digital Performance MarketingMulti-Channel Paid MediaGoogle AdsMeta Ads ManagerA/B TestingConversion Rate OptimizationGA4Microsoft ExcelPowerBIBudget ManagementAnalytical SkillsLeadershipTeam ManagementCommunication Skills