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Campfire · 1 day ago

PMM, Content & Brand

San Francisco

Full-time

Onsite

Mid Level

Campfire is building the future of enterprise finance with a modern accounting platform. They are seeking a Product Marketing Manager to own and scale their content engine for product education, focusing on creating engaging narratives that educate buyers and support the sales process.

AccountingArtificial Intelligence (AI)FinanceFinTechSoftware

Culture & Values

Responsibilities

Own our product content strategy and calendar:

Publish 4-5 high-quality pieces per month across multiple formats

Build a library of core assets that reduce average sales cycle length

Create compelling content across diverse formats:

Product education and announcements that make complex functionality accessible and drive adoption

Customer stories and case studies that build social proof and demonstrate real results

Deep-dive how-to guides, webinars, video tutorials, and interactive templates that help buyers understand our value

Strategic assets like ebooks, white papers, comparison guides, and frameworks that support the sales process

Drive strategic messaging initiatives:

Publish 3-6 strategic content pieces, frameworks, or lead magnets per quarter that reinforce our three core market perceptions

Develop verticalized and industry-specific messaging as we scale (SaaS/AI, Healthcare, Fintech; Mid-Market, Enterprise)

Collaborate with the Senior PMM on sales enablement materials that help close deals faster

Experiment and optimize:

Test new content formats and distribution channels

Use data and buyer feedback to refine messaging and content strategy

Double down on what resonates, iterate on what doesn't

Qualification

Content strategyCreative storytellingB2B SaaS experienceData-informed decision makingTechnical writingVideo content creationNotionContent-led growth strategiesVerticalized messaging