Rubrik · 1 day ago
SDR Program Manager - Outbound Sales Play & Execution
Austin, TX
Full-time
Onsite
Mid Level
3+ years expRubrik is a leading company at the intersection of data protection, cyber resilience, and enterprise AI acceleration. The SDR Program Manager is responsible for building and optimizing outbound sales plays and programs to drive pipeline creation, ensuring SDRs are equipped for effective execution across global regions.
Cloud ComputingCloud Data ServicesData ManagementInformation TechnologySecuritySoftware
Responsibilities
Build, refine, and maintain structured outbound sales plays aligned to verticals, buyer personas, triggers, competitive scenarios, and target sales play priorities
Develop clear action paths for common SDR scenarios (e.g., prospecting strategy, executive outreach, objection handling, dormant account re-engagement)
Keep plays updated based on buyer signals, messaging evolution, field feedback, and GTM priorities as it relates to future forecasted sales play programs
Design and run execution-readiness programs that ensure SDRs are fully prepared to execute outbound plays with confidence
Create rep-facing guides, resources, talk tracks, and scenario-based practice guides to help SDRs develop stronger outbound skills to execute on new sales plays
Build a catalog of best-in-class SDR examples to showcase high-quality outreach, messaging, and calls and what to scale globally
Ensure Outreach messaging and sequencing is launched in coordination of new sales plays
Operationalize outbound programs globally, ensuring consistency and clarity across AMER, EMEA, and APJ
Integrate sales plays into tools and SDR workflows (Outreach, Salesforce, 6sense, ZoomInfo, etc.) for seamless daily execution
Establish governance around play adoption, quality, messaging standards, and activity expectations
Work cross-functionally with Ops to streamline processes, build automation, and reduce friction in outbound execution
Collaborate with Marketing, GPO, and Sales to translate GTM priorities into actionable outbound SDR programs
Work with Sales Ops to align targeting, routing, reporting, and operational workflows to outbound strategies
Serve as the liaison to other groups supporting outbound sales play content, campaigns, or messaging ensuring SDRs understand how to apply this material effectively
Track outbound play performance including engagement metrics, conversion rates, pipeline contribution, and buying group penetration
Identify patterns in SDR performance to inform program refinement
Provide SDR Managers with insights on strengths, gaps, and coaching opportunities related to outbound execution
Run iterative improvement cycles, updating plays and workflows based on data, feedback, and market trends
Qualification
Required
3+ years in SDR, Sales, Sales Programs, Sales Strategy, GTM Operations, or equivalent roles
Experience building outbound prospecting strategies and structured sales workflows
Strong understanding of enterprise B2B buying groups, personas, value drivers, and message positioning
Proven ability to develop rep-facing resources, guides, and execution frameworks
Experience with sales engagement tools (e.g., Outreach, SalesLoft) and prospecting platforms
Strong analytical skills to evaluate performance and optimize programs
Preferred
Experience supporting SDR execution in fast-paced, high-growth SaaS or cybersecurity environments
Familiarity with 6sense, ZoomInfo, Orum, Salesforce, Gong, and AI-driven sales tools
Experience running training sessions, workshops, or skills-focused group sessions
Company
Rubrik
Rubrik is a data security platform that delivers cyber resilience, cyber posture, and cyber recovery solutions.
1001-5000 employees
H1B Sponsorship
Rubrik has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (147)
2024 (94)
2023 (81)
2022 (111)
2021 (93)
2020 (51)
Funding
Current Stage
Public CompanyTotal Funding
$1.55BKey Investors
MicrosoftMeros Equity Global ManagementBain Capital Ventures
2025-05-11Post Ipo Debt· $1B
2024-10-08Post Ipo Secondary
2024-04-25IPO
Leadership Team
Arvind Nithrakashyap
Co-Founder and CTO
Filip Verloy
CTO EMEA & APJ Rubrik X
Recent News
The Motley Fool
2026-01-13
2026-01-13
2026-01-06
Company data provided by crunchbase