Tarte Cosmetics · 6 days ago
Senior Manager, Influencer Marketing
New York, NY
Full-time
Hybrid
Mid, Senior Level
$110K/yr - $130K/yr
7+ years expTarte Cosmetics is seeking a dynamic, creative & strategic Senior Manager of Influencer Marketing to join their team. This role focuses on supporting tarte's influencer marketing strategy, managing creator partnerships, and enhancing the influencer ecosystem across platforms.
BeautyCosmeticsE-CommerceManufacturingPersonal Health
Hiring Manager
Amanda Viglianti
Responsibilities
Support the development and execution of influencer marketing strategies that drive brand awareness, engagement, and cultural relevance
Partner closely with the Executive Director and cross-functional teams to support long-term influencer strategy aligned with brand priorities, launches, and evergreen initiatives
Guide and support team members across influencer, partnerships & events, helping ensure strong execution and workflow efficiency
Identify, research, cast, vet, and brief influencer and creator partners across all tiers, with a strong focus on talent alignment and brand fit
Lead and support influencer contract negotiations, including deliverables, usage rights, exclusivity, timelines, and pricing, ensuring alignment with brand objectives
Manage day-to-day relationships with talent agencies and management companies, supporting campaign execution and long-term creator partnerships
Continuously scout and identify emerging talent, tastemakers, and makeup artists to keep tarte at the forefront of the creator landscape
Support internal processes around contracts, compliance, timelines, and approvals
Support the end-to-end execution of influencer campaigns, including casting, briefing, coordination, and post-campaign performance review
Collaborate cross-functionally with social, brand, digital & PR teams to integrate influencer programming into broader brand moments
Track campaign performance and leverage influencer analytics, competitive research, and trend insights to inform recommendations and optimizations
Support tarte's gifting strategy, including creative ideation, influencer selection, audience segmentation, and mailer execution
Assist in developing gifting programs that help nurture strong creator relationships and long-term brand affinity
Support ongoing influencer outreach, seeding, and community-building initiatives in partnership with cross-functional teams
Support PR initiatives by providing influencer insights and creator-led angles that complement product storytelling
Collaborate on key industry and brand moments to inform influencer participation in events, activations, and experiential opportunities
Support influencer coordination for brand and corporate events, ensuring alignment with broader brand goals
Qualification
Required
7-8+ years of experience in influencer marketing (in-house or agency); beauty industry experience strongly preferred
Proven expertise in casting creators, negotiating influencer contracts, and managing talent partnerships
Strong existing relationships with influencers, creators, and talent agencies
Deep understanding of social trends, the creator economy, and digital-first brand building
Experience supporting or leading influencer teams in a fast-paced, highly creative environment
Highly organized, strategic, and proactive with strong attention to detail
Excellent communication and relationship-building skills across internal teams and external partners
Benefits
Medical, dental, vision, 401K plan & access to health & wellness programs
Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more
Makeup gratis, employee discount on tarte.com, team give back initiatives
Friendly, fun, creative & collaborative work environment
Company
Tarte Cosmetics
Tarte Cosmetics is a Personal Care Product Manufacturing Company.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Kim Tran
Chief Operating Officer
Recent News
2026-01-16
Purdue University
2025-11-10
Global Cosmetics News
2025-06-21
Company data provided by crunchbase