First Horizon Bank · 5 days ago
DIGITAL PRODUCT MANAGER
Raleigh, NC
Full-time
Onsite
Mid, Senior Level
4+ years expFirst Horizon Bank is a leading regional financial services company dedicated to helping clients unlock their full potential. The Digital Product Manager will lead product initiatives, drive digital adoption, and collaborate on strategy and execution to enhance the mobile banking experience.
BankingFinanceFinancial ServicesRisk Management
No H1B
Responsibilities
Develop and execute a multi-year roadmap for mobile banking product strategy
Set and measure OKRs
Use customer insights to shape strategy
Balance innovation with compliance and risk
Act as a key stakeholder in improving customer experience metrics (e.g., NPS)
Lead end-to-end for all phases of the product development lifecycle, including analysis, design, testing, and integration of products and introducing products to the market. Specifically for iOS and Android banking applications
Grow and retain client relationships through mobile banking, generating new business, and driving revenue growth through lifetime value of a client
Monitor mobile app performance metrics (e.g. app store ratings, feature usage, crash and bug reports) and use this feedback to drive informed product decisions
Champion our ability to adopt emerging technologies, deploy competitive features, and adopt user-centric mobile banking trends
Manage vendor relationships when applicable for mobile specific integrations
Lead the discovery, refinement, and delivery sprint cycles of mobile banking application features in coordination with other key digital banking workstreams such as money movement, security & login, card servicing, and personal financial management
Collaborate cross-functionally with designers (UX/UI), marketing, operations, technology, and compliance to ensure solutions unique to mobile app experience and app store rollout are thoughtfully deployed
Drive mobile feature adoption goals with the use of smart banners, deep links, QR codes, and other best practices
Manage mobile specific features, SDKs, MarTech integrations, surveys, interstitials, and personalized communications in a cohesive manner that drives customer retention and relationship deepening goals for the business
Identify and define methods and modalities to alert, message, or notify the customer about transaction specific and account servicing specific information
Identify and define best practices for digital onboarding, contact information updates, and gamification of mobile app feature adoption
Identify and define best practices for integration of advanced personalization, A/B testing, and multi-variate testing within the mobile app
Identify and define best practices for privacy, consent, and preferences
Demonstrate ability to prioritize and communicate feasibility of various change requests with an understanding of the broader technology stack across all online banking and mobile with a key focus on features and specifications that are unique to iOS and Android platforms
Perform all other duties as assigned
Qualification
Required
4+ years of experience in product management with at least 2 years of experience focused on mobile apps, preferably with exposure to banking, fintech, or another regulated industry
Proven track record of launching and iterating successful customer facing features
Strong understanding of mobile design principles, accessibility standards, and scaling responsive native user interfaces for a growing array of devices
Experience working in Agile/Scrum environment and familiarity with Jira, Confluence, Figma, and other similar tools
Experience working in omni-channel release management processes
Familiarity with iOS App Store and Google Play Store required
Excellent communication skills and stakeholder management skills. Able to translate technical concepts for non-technical audiences as needed
Bachelor's degree in business, computer science, design, or another human centered field; MBA or advanced certifications a plus
Preferred
Familiarity with React and React Native would-be a plus
Familiarity with feature flagging, piloting, and percentage-based rollouts is an important qualification
Benefits
Medical with wellness incentives, dental, and vision
HSA with company match
Maternity and parental leave
Tuition reimbursement
Mentor program
401(k) with 6% match
Company
First Horizon Bank
First Horizon Bank provides personal, business, and corporate banking, and private client services, to families and businesses.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Hope Dmuchowski
Chief Financial Officer
Ben Hopper
Senior Vice President, Head of Consumer Distribution and ATM Strategy
Recent News
2026-01-17
EIN Presswire
2026-01-16
Company data provided by crunchbase