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RSC Solutions · 10 hours ago

Senior Analytics Manager

Englewood Cliffs, NJ

Contract

Onsite

Senior Level, Lead/Staff

8+ years exp

RSC Solutions is seeking a Senior Analytics Manager to define and manage paid media analytics and insights that support marketing objectives. The role involves leading the analysis of marketing/media reports and developing actionable insights to improve customer acquisition and optimize media strategies.

ConsultingEmploymentStaffing Agency

Growth Opportunities

Responsibilities

Define and manage paid media analytics, insights and reporting that support our marketing objectives and strategies, in order to make better informed decisions on a timely basis

Lead the analysis and development of executive-friendly marketing/media reports, clearly and concisely communicating program and channel performance/progress against goals (e.g. ongoing campaign highlights, post-mortem reports, deeper ad-hoc analysis—market-share/paid media impact reports). This across HE LOB (full funnel digital media) and Performance Marketing (PLA and text search) as well as coordinating a monthly tracker for retail media inputs across accounts (Walmart, Best Buy, Costco, Amazon, Sam's/BJs, regionals)

Provide compelling, action-oriented insights and takeaways across a full funnel paid media strategy (awareness, consideration, lower funnel conversion) to lead to better customer acquisition, brand health, S.com conversion, S.com Traffic, and offline contribution of our media channels)

Lead the development of automated and systemized methods to more efficiently incorporate data and learnings into reports (i.e. exporting data and charts/graphs directly into management decks)

Drive sophisticated analyses and insights to visualize, interpret and 'story-tell' data and learnings (e.g. SOV, Market Share/Spend, Paid Media Conversion, MMM/MTA)

Develop and maintain a robust measurement framework to track the effectiveness of media campaigns and investment, including ROI and S.com Traffic/revenue metrics. Create reporting framework that effectively captures program performance and produces actionable run-of-business channel optimizations

Partner closely with IM Paid Media and Paid Media AOR, to identify ongoing targets for each dimension of the business and integrate product investments and the resulting impact on the business

Work closely with the PCG Analytics' Team and Big data team (as needed) to align on the proper tagging strategies and tools to track key performance indicators (KPIs)

Lead MMM/MTA requirements, report-outs and optimizations. Apply findings to SEA business and future planning efforts as well as champion findings internally across teams and leadership

Qualification

MMM/MTA measurementPaid Media analyticsExecutive reportingData visualizationMeasurement frameworkProblem solvingCritical thinkingTeam collaboration

Required

Define and manage paid media analytics, insights and reporting that support our marketing objectives and strategies, in order to make better informed decisions on a timely basis

Lead the development of automated and systemized methods to more efficiently incorporate data and learnings into reports (i.e. exporting data and charts/graphs directly into management decks)

Drive sophisticated analyses and insights to visualize, interpret and 'story-tell' data and learnings (e.g. SOV, Market Share/Spend, Paid Media Conversion, MMM/MTA)

Partner closely with IM Paid Media and Paid Media AOR, to identify ongoing targets for each dimension of the business and integrate product investments and the resulting impact on the business

Work closely with the PCG Analytics' Team and Big data team (as needed) to align on the proper tagging strategies and tools to track key performance indicators (KPIs)

Lead MMM/MTA requirements, report-outs and optimizations. Apply findings to SEA business and future planning efforts as well as champion findings internally across teams and leadership

Heavily knowledgeable with direct, working-level experience in developing reporting, measurement and insights across full-funnel media campaigns and programs

Should have a minimum of 8+ years of media data, analytics and insights experience (paid search/ social, display, affiliate marketing and ecommerce/Client)

Direct experience standing up MMM/MTA measurement and the understanding of the components and metrics of MMM/MTA—must demonstrate this knowledge and experience

A positive 'all-hands-on-deck' attitude and willingness to get the job done

Passion for problem solving, critical thinking and digging into data and analytics to identify solutions and areas of optimization

A Bachelor's degree or higher in Marketing or other related fields