Del Mar College - Corporate Services · 1 week ago
VICE PRESIDENT OF COMMUNICATION & MARKETING
Corpus Christi, TX
Full-time
Onsite
Director/Executive
7+ years expDel Mar College is seeking a Vice President of Communication and Marketing who will be directly responsible to the College President/CEO. This role involves developing communication, marketing, and branding strategies to advance the College's mission and enhance its public relations and community representation.
Responsibilities
As a member of the Crisis Response team, recommend policies relating to crisis management and develop and maintain appropriate communications plans. Serve as College spokesperson during crisis incident
Coordinate with other members of the Executive Team and College administrators to promote projects consistent with the mission of the College
Manage internal/external resources to maximize creative production and promote organizational efficiency
Manages and supports emergency and crisis communication for the College
Develop core marketing communications messaging, positioning, and brand strategy
Develop and implement a strategic marketing communications plan to advance brand identity; broaden awareness of its programs and offerings; and increase the visibility of its programs across key stakeholder audiences
Identify challenges and emerging issues faced by the College. Work with the leadership team and staff to recognize internal and external communications opportunities and solutions and define and execute appropriate strategies to support them
Serve as communications counselor to leadership. Plan and manage production of radio, television, print media, web advertising projects, and target appropriate audience segments to produce desired results
Further the interests of the College and the College District
Serve on College Committees and/or Councils as required
Prepare, recommend, and administer the budget for areas of responsibility
Monitor use of College name, workmark, logo, official seal, and other symbols to protect College image
Serve on College Committees and/or Councils as required
Perform additional duties as assigned
Oversee development of the College’s print communications, marketing collateral materials, and electronic communications including website content and new media; manage relationships with associated vendors
Serve as a spokesperson and lead point person on media interactions that help promote and/or impact the institution
Exercise judgment to prioritize media opportunities, and prepare talking points, speeches, presentations, and other supporting material as needed
Actively engage, cultivate, and manage press relationships to ensure coverage surrounding College programs, leadership, faculty, students, staff, special events, and public announcements
Oversee the day-to-day activities of the Office of College Relations function including budgeting, planning, and staff development
Compose and edit written materials as needed and serve as final approval for College communications projects (newsletters, magazines, brochures, social media posts, etc.)
Recruit and manage a communications team to support the development and execution of the communications and marketing strategies
Promote a culture of high performance and continuous improvement that values learning and a commitment to quality
Mentor and develop staff using a supportive and collaborative approach on a consistent basis
Establish and monitor staff performance and development goals, assign accountabilities, set objectives, establish priorities, conduct annual performance appraisals
Qualification
Required
Bachelor's degree
Seven (7) years of experience in a senior management position in communications and marketing
Three (3) years supervisory experience
Ability to provide creative direction while collaborating with and inspiring a diverse creative team of professionals, interns, and consultants
Skilled in writing and editing with a variety of print and online communications media
Management/leadership skills in managing a comprehensive strategic communications department including media relations, as well as internal and external marketing communications programs to advance an organization's mission and goals
Skilled in creation, execution, and analysis of digital media campaigns
Innovative leader with a track record for translating strategic thinking into action plans and implementation
Ability to creatively and thoughtfully recognize, integrate and utilize new media technologies when appropriate
Self-reliant, good problem solver, results oriented
Excellent written, oral, interpersonal, presentation skills and supervisory skills
Ability to develop and execute strategic messages while being both a leader and team player
Ability to think quickly with a clear brand-consistent voice
Strong organizational and prioritization skills
Ability to make decisions in a changing environment and anticipate future needs
Preferred
Master's Degree
Experience in Higher Education
Company
Del Mar College - Corporate Services
With Del Mar College’s resources at our fingertips, Corporate Services can assist you with a vast array of training programs that can be customized to meet your employee needs – from enhancing leadership skills to leveraging business tools, emergency response training, safety and industry-specific programs.
Corpus Christi, TX, US
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase