Blue Signal Search · 2 weeks ago
VP of Marketing (CPG/Consumer Health)
Sarasota, FL
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expBlue Signal Search is a trailblazing, mission-driven leader in the consumer health and wellness space, seeking an accomplished marketing executive to lead its brand strategy and promotional efforts. The VP of Marketing will oversee a dynamic marketing department, collaborate cross-functionally, and shape public perception and long-term growth strategy.
RecruitingStaffing Agency
Hiring Manager
Stephanie Viboch
Responsibilities
Partner with executive leadership to establish a cohesive marketing vision that aligns with company-wide strategic goals
Develop and execute multi-channel brand strategies to drive market penetration and brand equity in the natural consumer health and wellness market
Oversee all internal and external communications, public relations, advertising, and content creation initiatives
Lead the creation of promotional tools and campaigns for new product launches, customer engagement, and trade show events
Guide competitive and market research efforts, translating insights into actionable marketing strategies and customer segmentation models
Measure and report on the ROI of all marketing initiatives, ensuring optimization of budgets and resources
Build and mentor a high-performing marketing team while managing external agency relationships (e.g., PR, creative, research)
Collaborate with digital and eCommerce leadership to synchronize go-to-market strategies and online presence
Assist with business development projects and contribute to expansion efforts through strategic marketing initiatives
Qualification
Required
Bachelor's degree in marketing, Business, or related field required
5+ years of senior-level marketing leadership experience, ideally within CPG, consumer health, or wellness-related industries
Proven track record of building brand strategies that drive measurable growth across both retail and digital platforms
Deep knowledge of consumer behavior, competitive positioning, and digital marketing tools
Strong leadership and people development skills, with experience guiding marketing teams and cross-functional partners
Excellent communication and organizational skills, with a sharp eye for brand storytelling and visual identity
Familiarity with product development, promotional campaigns, and navigating compliance within regulated consumer sectors
Preferred
MBA
Company
Blue Signal Search
Blue Signal is a nationwide recruiting, executive search, and staffing firm built on a foundation of helping others, doing the right thing, and being excellent.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Matt Walsh
Chief Executive Officer & Founder
Joe Horvath
Chief Financial Officer
Company data provided by crunchbase