ClearOne Advantage · 3 days ago
Email & Lifecycle Marketing Manager
United States
Full-time
Remote
Mid Level
3+ years expClearOne Advantage is seeking a data-driven and customer-obsessed Email & Lifecycle Marketing Manager to lead their lead nurturing and sales support initiatives. The role involves designing and executing multi-channel communication strategies to guide prospects through the customer journey, while also supporting the sales team with personalized messaging that drives conversion and engagement.
ConsultingFinancial Services
Hiring Manager
Jon Repetti
Responsibilities
Develop and manage automated email and SMS workflows to nurture leads through the funnel (MQL to SQL to customer)
Segment audiences based on behavior, demographics, and lead source to deliver personalized, timely content
Create tracks for leads based on where they are in various stages of the marketing > sales funnel i.e. not contacted, high scoring, high debt -or- contacted and in consideration phase -or- contacted, not interested DIY, etc
Coordinate messaging across email and SMS to ensure a cohesive and compliant customer experience
Collaborate with sales to align messaging and timing of communications with the sales cycle
Create and maintain email and SMS templates that support sales outreach and follow-ups
Monitor lead engagement and trigger alerts or campaigns to re-engage cold or stalled leads
Partner with the CRM team to ensure seamless integration between marketing automation and sales tools
Write compelling, compliant, and conversion-focused copy for both email and SMS tailored to the debt settlement audience
A/B test subject lines, CTAs, timing, and content across both channels to optimize performance
Manage the multi-channel campaign calendar and ensure timely execution of all communications
Track and report on key metrics (open rates, CTR, conversion rates, unsubscribe rates, SMS delivery and response rates)
Use data to refine segmentation, messaging, and timing strategies
Ensure compliance with TCPA, CAN-SPAM, and industry-specific regulations for both email and SMS
Qualification
Required
3–5 years of experience in email and/or lifecycle marketing, preferably in financial services or a regulated industry
Proven success in lead nurturing and sales support using email and SMS automation platforms (e.g., HubSpot, ActiveCampaign, Twilio, Postscript)
Strong understanding of CRM systems (e.g., Salesforce) and marketing automation integration
Excellent copywriting and editing skills with a focus on clarity, empathy, and compliance
Analytical mindset with experience using data to drive decisions
Familiarity with the debt settlement industry or consumer finance is a strong plus
Preferred
Experience with multi-channel lifecycle campaigns including push notifications or in-app messaging
Knowledge of customer journey mapping and behavioral triggers
Background in conversion rate optimization (CRO) and funnel analytics
Company
ClearOne Advantage
ClearOne Advantage is a debt management firm.
501-1000 employees
H1B Sponsorship
ClearOne Advantage has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2023 (2)
2022 (1)
Funding
Current Stage
Late StageTotal Funding
$1.5MKey Investors
Comvest Partners
2023-09-11Private Equity
2014-06-30Seed· $1.5M
Leadership Team
Joseph Kotula
Chief Marketing Officer
Stacie Trier
Chief Compliance Officer
Recent News
Company data provided by crunchbase