Product Marketing Manager - Dental Vertical jobs in United States
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PracticeTek · 6 days ago

Product Marketing Manager - Dental Vertical

positionUnited States
timeFull-time
remoteRemote
senioritySenior Level, Lead/Staff
money$100K/yr - $120K/yr
date8+ years exp

PracticeTek is a collection of innovative software companies aimed at simplifying healthcare for providers and patients. The Associate Product Marketing Manager – Dental Vertical will lead marketing strategy and execution across four key brands, focusing on driving awareness, engagement, and retention, particularly for the priority brand, Magic Touch.

Health Care

Responsibilities

Drive diversified lead generation strategies to exceed monthly targets across all four brands. Primary KPIs include MQL, SQL, MRR, and CAC
Develop a deep understanding of buyer personas and craft tailored messaging for each brand while maintaining a cohesive portfolio narrative
Lead multi-brand content initiatives—including case studies, testimonials, webinars, and educational programming. Partner with customers to build advocacy content and success stories. Manage the annual content calendar for all brands
Lead campaign planning, brand partnerships, trade shows, and digital experiences that drive engagement and pipeline growth
Deliver quarterly and annual marketing plans in collaboration with Sales and Product stakeholders
Partner with design, SEO, paid media, and social teams to implement and optimize marketing programs across all four brands
Provide branded materials, campaigns, presentations, and nurture workflows tailored per brand to support sales goals
Design and execute advocacy, retention, and engagement programs to increase adoption, loyalty, and satisfaction
Maintain nurture and retention email programs for all brands, ensuring content is relevant and consistent with each brand’s tone and messaging
Manage allocated budgets and ensure campaign efficiency across brands, optimizing impact and spend
Deliver quarterly performance reports and insights for continuous improvement, tracking KPIs such as lead generation, engagement, and ROI

Qualification

B2B marketingContent marketingMarketing automationData analysisProject managementCollaboration skillsCommunication skillsDetail-orientedAdaptability

Required

8+ years of experience in B2B marketing, preferably SaaS/software; experience in the dental, orthodontic, or healthcare industries is highly valued
Proven expertise in content marketing, storytelling, and brand programming
Strong understanding of marketing automation and analytics platforms (HubSpot, Salesforce, Asana, Zoho)
Data-driven and results-focused, with proven ability to analyze performance and optimize campaigns for impact
Excellent project management, collaboration, and communication skills
Highly organized, detail-oriented, and adaptable to shifting priorities in a fast-paced environment
Ability to work cross-functionally and manage multiple brands simultaneously

Company

PracticeTek

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PracticeTek was established by investors and entrepreneurs who came together with a vision for the future of healthcare.
dateFounded in 2020
location
Knoxville, Tennessee, USA
people-size501-1000 employees
web-link
https://practicetek.com

Funding

Current Stage
Late Stage
Total Funding
unknown
2023-09-05Acquired

Leadership Team

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Steve Auerbach
Chief Executive Officer
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Recent News

Business Wire
Gavin Poole Appointed New CFO of PracticeTek
2024-06-04
Business Wire
PracticeTek Appoints Steve Auerbach as New Chief Executive Officer
2024-05-07
MandASoft
PracticeTek, acquired GrowthPlug
2022-09-23
Company data provided by crunchbase