DEPT® · 1 week ago
Group Director, Influencer Marketing
United States
Full-time
Remote
Director/Executive
$152K/yr - $215K/yr
12+ years expDEPT® is a Growth Invention company that helps ambitious brands grow faster by operating at the intersection of technology and marketing. The Group Director, Influencer Marketing will lead and scale the influencer practice across strategy, sales, client leadership, and activation, requiring seasoned leadership and a strategic mindset.
AdvertisingBrand MarketingDigital MarketingInternetMarketing
Responsibilities
Partner with senior leadership, client partners, and growth teams to identify, shape, and close new business opportunities
Lead influencer strategy and storytelling in new business pitches, RFPs, and proactive proposals
Develop unique influencer approaches and offerings that differentiate DEPT® in the market
Contribute to pricing strategies, scope design, and commercial models for influencer and creator engagements
Serve as the senior influencer lead for key client relationships, working directly with CMOs, VPs, and senior marketing leaders
Act as a trusted advisor on the creator economy, platform trends, and the role of influencers in driving business outcomes
Lead high-stakes conversations around strategy, performance, investment, and optimization
Ensure influencer work delivers against both brand and performance objectives, translating results into future growth opportunities
Refine and evolve DEPT®’s point of view on influencer and creator marketing, including the role of creators across paid, organic, and performance channels
Establish best-in-class ways of working, tools, frameworks, and standards for influencer strategy, casting, execution, and measurement
Partner with creative, media, production, analytics, and global teams to integrate influencer marketing into broader client solutions
Stay ahead of industry trends, platforms, and creator dynamics, turning insights into actionable offerings and thought leadership
Build, lead, and mentor a growing team of influencer strategists and managers across levels
Set clear expectations around craft excellence, commercial thinking, and client leadership
Partner with senior leadership on headcount planning, team structure, and long-term capability growth
Foster a culture of collaboration, accountability, and innovation within the influencer team and beyond
Own senior relationships with top creators, talent agencies, and platform partners
Guide high-level casting strategies and partnership decisions for marquee campaigns
Ensure influencer partnerships are strategically aligned, culturally relevant, and commercially sound
Oversee financial, legal, and operational rigor across influencer engagements, in partnership with ops and finance teams
Qualification
Required
12+ years of experience in influencer marketing and creator strategy, including experience working in a fast-paced agency environment
Experience operating at a Group Director, VP, or equivalent senior leadership level
3+ years of experience growing and managing a team
Proven success in driving agency growth, including pitching, selling, and expanding client relationships
Strong executive presence and credibility with senior clients and internal leadership
Deep understanding of the creator economy, platforms, and evolving monetization models
Demonstrated ability to build and scale teams, offerings, and processes
Commercially sharp, with experience owning budgets, pricing, and margin considerations
Entrepreneurial mindset with the ability to balance vision, strategy, and execution
Stellar communication and presentation skills
Benefits
Healthcare, Dental, and Vision coverage
401k plan, plus matching
PTO
Paid Company Holidays
Parental Leave
Company
DEPT®
DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2019-12-20Acquired
Leadership Team
David Neal
Global CFO
Ashley Streb
Founder of Rocket Insights & partner at DEPT®
Recent News
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