Wells Enterprises · 6 days ago
Senior Associate Brand Manager
Chicago, IL
Full-time
Hybrid
Mid, Senior Level
$104K/yr - $146K/yr
2+ years expWells Enterprises is looking for a strategic & action-oriented Senior Associate Brand Manager to steward their Refreshment brands, including Trolli Gummi Pop. This role involves managing brand strategies, new product development, and executing marketing campaigns to drive growth and success for the brand.
Food and BeverageFood ProcessingManufacturing
Responsibilities
Develop, collaborate, and implement brand strategies that grow Trolli Gummi Pop’s presence in frozen desserts
Partner with product managers, R&D, and production experts to identify new products that solve consumer needs while aligning with brand positioning criteria
Champion the bottom-line success of the brand, identifying opportunities for improvement and partnering with cross-functional partners to capitalize on their resolution
Strategically conduct & analyze consumer research, market research, and syndicated data analysis to identify trends and inform go-forward plans
Lead an integrated agency team to plan & execute marketing campaigns that win the hearts and minds of consumers - including tactics such as digital, social, influencer, and traditional advertising – while ensuring brand consistency across all touchpoints
Collaborate with demand partners to connect brand and marketing initiatives with the goals and objectives of our customer partners, driving growth for all
Measure and analyze key performance indicators, leveraging findings to adjust strategies and meet business objectives
Collaborate with Masterbrand teams across sister organizations (Ferrara, Ferrero) to execute strategically connected brand initiatives
Qualification
Required
Bachelor's degree required; MBA preferred
2-3 years of relevant experience in brand management or related CPG roles. Preferably in the food & beverage industry
Strong understanding of brand building & delivering on consumer needs
Proven ability to execute successful marketing campaigns and product launches
Demonstrated analytical skills and experience in turning complex data sets into actionable insights
Strong leadership & communication skills, as well as the ability to influence and inspire
Preferred
MBA preferred
Company
Wells Enterprises
Wells Enterprises produces and markets ice creams and frozen treats.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2022-12-07Acquired
Leadership Team
Allison Burke
Human Resources Business Partner II
Brian Ardillo
HR Business Partner II
Recent News
Food Business News
2025-10-10
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