Dana-co LLC · 1 week ago
Growth Marketing Specialist
NYC Metro Area
Full-time
Hybrid
Mid, Senior Level
3+ years expDana-co LLC is seeking a data-driven and creative Growth Marketing Specialist to join their DTC team. This role will focus on performance marketing and conversion strategy for multiple intimate apparel brands, managing campaigns and optimizing website conversions to drive profitability.
FashionManufacturingTextiles
Hiring Manager
Fiona Lopez
Responsibilities
Oversee and optimize campaigns for 3 brands across:
Google Ads (20%)
Microsoft Ads (10%)
Meta Ads (25%)
Pinterest Ads (10%)
Develop and manage ad briefs for the creative team, ensuring content aligns with brand goals and drives performance
Write ad copy variations and partner with designers to produce high-performing creative
Continuously test audiences, formats, and landing pages to improve ROAS and conversion rates
Maintain full visibility into active campaigns and performance metrics, ensuring management clarity on what ads are running and where
Audit and optimize DTC websites for conversion performance and customer journey improvements
Partner with SEO Specialist and Designers to A/B test landing pages, PDPs, and checkout flows
Leverage analytics and heatmaps to identify and act on user experience insights
Develop and execute full-funnel paid media strategies aligned to revenue and margin goals
Manage budgets, pacing, and performance reporting across all channels
Collaborate cross-functionally with brand, design, and analytics teams to ensure integrated campaigns
Use native ad platform tools and analytics dashboards to identify trends and opportunities for optimization
Proactively propose new tools, including AI-powered insights platforms, to improve efficiency, performance visibility, and strategic decision-making
Work with brand team to inform and evolve organic and paid social content strategy
Explore and help launch new ad platforms and retail media opportunities (Amazon, TikTok Shop, Marketplaces, etc.)
Build weekly and monthly performance reports highlighting KPIs, key insights, and next steps
Identify scaling opportunities and efficiencies across campaigns
Qualification
Required
3-5+ years of experience managing paid media for DTC eCommerce brands, preferably in fashion, beauty, or intimate apparel
Proven success scaling brands from $1M to $10M+ annual ad spend
Hands-on experience with Google Ads, Meta Ads Manager, Microsoft Ads, Pinterest Ads, and related tools
Working knowledge of Shopify, Google Analytics, and Looker/GA4
Strong creative eye and experience briefing and optimizing with design teams
Comfort owning strategy, budgets, and reporting end-to-end
CRO or landing page optimization experience required (A/B testing, GA4 event tracking, etc.)
Excellent communicator and collaborator, able to work cross-functionally with creative, brand, and analytics partners
Benefits
Opportunities for growth and professional development.
A creative and inclusive work environment.
Company
Dana-co LLC
Dana-co is a well-established, highly successful designer, importer and marketer of better women’s intimate apparel.
51-200 employees
H1B Sponsorship
Dana-co LLC has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8)
2024 (11)
2023 (13)
2022 (9)
2021 (8)
2020 (3)
Funding
Current Stage
Growth StageLeadership Team
Bill Benvenuto
Chief Information Officer
Company data provided by crunchbase