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Beyondsoft · 3 days ago

Sr. Analyst - Marketing Analytics

Plano, TX

Full-time

Onsite

Mid, Senior Level

$55/hr - $65/hr

3+ years exp

Beyondsoft is a company focused on providing analytics solutions, and they are seeking a Sr. Analyst - Marketing Analytics to manage digital marketing analytics for a high-profile client in the automotive industry. This role involves building analytics strategies, defining campaign effectiveness, and managing client relationships while delivering high-quality analytics insights.

ConsultingInformation TechnologyOutsourcingSoftware

Hiring Manager

Rathi Balasubramanian

Responsibilities

Build analytics strategy and elevate the analytics program to achieve a data-driven digital marketing culture

Lead the effort to define, measure, and tell the story of digital marketing efforts to determine brand and campaign effectiveness

Work with client and business stakeholders to assess campaign effectiveness given business conversion rate metrics, optimization goals, and growth goals

Manage client relationships, and proactively engage them, while serving as the SME for analytics across all digital channels (web, media, social, etc.)

Flexibility to manage as well as individually contribute to analytics delivery on multiple in-motion projects requiring the ability to context switch as needed

Contribute to establishing, adopting, and championing internally best practices in analytics delivery

Set clear expectations with analysts and demonstrate the patience to manage and groom delivery team members as needed

Create and execute a site optimization plan that includes personalization, targeting, A/B and multivariate testing

Leverage data to gain insight into trending, sentiment levels, user experience and behavior in order to drive the appropriate digital marketing strategies

Measure site usability and effectiveness, along with monetization of media campaigns, and present actionable insights and recommendations to executives

Assist in tag management services and user acceptance testing of site tags in order to maintain integrity across multiple sources of data

Provide direction on integrating disparate sources of data, ultimately setting the blueprint to migrate to a big data environment

Data analysis to A/B and multivariate testing results, and ad hoc requests

Partner with stakeholders to implement analytics requirements and streamline project processes

Evaluate and recommend digital marketing tools and products

Qualification

Adobe AnalyticsAdobe TargetData visualization toolsWeb metrics experienceData analysisSQLProject management skillsPythonCritical thinkingCommunicationDetail-oriented

Required

Bachelor's degree

Minimum 3 - 5 years of web metrics and/or digital analytics experience

Strong Adobe Analytics and Adobe Target experience

Understands (and must have hands-on experience in) how to analyze, structure and interpret large volumes of raw data into effective visual stories for business owners

Excel at client relationship management

Must understand the consulting environment and how to engage clients with a “can do” attitude

Experience with data visualization tools such as Power BI, Tableau etc

People management skills: experience in teaching, delegating, holding accountable, and motivating team members

Project management skills: ability to juggle multiple projects, adapt to changing/conflicting priorities, and breakdown strategy into work tasks

Implementation experience with analytics platforms such as a web reporting tool and tag management software

Working knowledge of designing site tags, validating tags, and defining data taxonomies

Motivated by learning and evaluating new analytics technologies, and staying up-to-date with current trends and tools

Critical thinker who can problem solve

Excellent written/verbal communication

Ability to work independently and is a motivated self-starter

Detail-oriented and organized

Preferred

MBA or Master's degree in quantitative discipline

Experience from a marketing/advertising agency or consulting firm

Experience working in a client environment with multiple external agencies and partners

Experience with web testing or traffic splitting tools such as Adobe Target

Experience with various MarTech platforms and solutions

Experience working with data mining tools such as SQL and Hive

Experience with offline/online data integration

Working knowledge of R, Python, SPSS, or other similar data tools

Benefits

8 paid company holidays plus 1 floating holiday

Paid Time Off (PTO): 5 days annually, designed to complement company holidays and client schedules

401(k) retirement plan with company match, supporting long-term financial wellness

Comprehensive company-sponsored benefits for eligible employees and their families, including:

Medical, dental, and vision insurance

Health Savings Account (HSA)

Short- and long-term disability coverage

Employee Assistance Program (EAP)

Basic life and AD&D insurance

Optional voluntary benefits, allowing employees to customize coverage to their needs:

Health Care and Dependent Care FSAs

Commuter benefits

Voluntary accident and critical illness coverage

Voluntary long-term care

Additional life and AD&D insurance

Company

Beyondsoft

Glassdoor3.2

Beyondsoft Consulting is a leading global mid-sized business IT and consulting company that combines modern technologies and proven methodologies to tailor solutions that move your business forward.

Founded in 1995

Singapore, Central Region, SGP

501-1000 employees