Outova (Blackford Capital Company) · 1 week ago
Vice President Sales & Marketing
DFW Metroplex
Full-time
Hybrid
Director/Executive
10+ years expOutova, a leading company in outdoor living solutions, is seeking a sales-first Vice President of Sales & Marketing to architect and scale its revenue ecosystem. This executive will own the full revenue number and drive growth across multiple sales channels, ensuring predictable and repeatable revenue generation.
Retail
Hiring Manager
Amanda Boehrig
Responsibilities
Own the full company revenue number across all channels
Design, build, and scale the end-to-end revenue funnel (first click → closed revenue)
Standardize go-to-market and sales motions across digital, retail, installer, wholesale, and trade channels
Build scalable growth playbooks and repeatable revenue systems that support predictable growth
Architect the operating model that aligns sales execution, marketing performance, and forecasting discipline
Establish Salesforce as the single source of truth for pipeline, forecasting, and performance reporting
Design and govern funnel stages across multiple sales motions
Define and enforce lead scoring, routing, and response SLAs
Implement a forecasting methodology with executive-level dashboard visibility
Run weekly pipeline, deal, and forecast reviews directly in Salesforce
Enforce CRM hygiene, adoption, and sales operating cadence across teams
Drive consistent 85–90%+ forecast accuracy
Direct and manage external agencies with full revenue accountability
Oversee PPC, SEO, CRO, email, paid social, and web conversion strategy
Monitor and optimize CAC, ROAS, pipeline contribution, and closed revenue impact
Maintain zero tolerance for vanity metrics
Rapidly shut down, reallocate, or scale spend based on proven ROI
Tie all brand and campaign decisions directly to conversion performance and revenue outcomes
Build and run the weekly, monthly, and quarterly revenue operating rhythm
Align marketing performance directly to sales pipeline requirements and forecast needs
Establish cross-channel attribution, measurement, and accountability
Drive a culture of execution, urgency, discipline, and revenue ownership across teams
Lead and scale the sales organization, including strategy, structure, hiring, enablement, and performance management
Establish clear sales motions, pipeline standards, and execution rigor
Own revenue targets and consistently deliver against them
Create a unified revenue culture across sales, marketing, and go-to-market teams
Drive shared language, metrics, and operating cadence across channels
Eliminate silos by enforcing accountability to shared outcomes, not functional activity
Model high standards of ownership, clarity, and execution
Own marketing performance outcomes including pipeline contribution, CAC, and ROI, in close partnership with internal marketing leadership
Align brand, demand generation, and sales execution into a single revenue narrative
Ensure marketing efforts directly support pipeline quality, velocity, and conversion
Qualification
Required
Revenue & Growth Experience
Salesforce, Funnel, & Forecasting Expertise
Performance & Decision-Making Rigor
Metrics & Accountability
Leadership Traits
Experience Profile
Key Competencies
Preferred
Personally owned $75M+ in annual revenue (preferred $150M+)
Delivered $25M–$50M+ in incremental revenue growth
Led multi-channel GTM strategies across eCommerce, consultative sales, and wholesale/retail
Managed $5M–$20M+ in paid media spend with direct ROI accountability
Benefits
Comprehensive benefits package, including health insurance, retirement savings plans, and paid time off.
Company
Outova (Blackford Capital Company)
Outova is the ultimate destination for transforming outdoor spaces.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase