Apply on Employer Site

RAPIDFORT · 1 day ago

Digital Marketing Specialist

United States

Full-time

Onsite

Senior Level

5+ years exp

RAPIDFORT is seeking a senior, data-driven digital marketing expert to analyze and optimize demand generation efforts. The role focuses on leveraging performance data from various advertising platforms to enhance lead quality and pipeline efficiency.

Cloud ManagementCloud SecurityCyber SecurityInformation TechnologySaaSSoftware

No H1B

U.S. Citizen Only

Hiring Manager

Sean Mostafavi

Responsibilities

Analyze performance across LinkedIn Ads, Google Ads (Search, Demand Gen, Display), Reddit Ads , and website traffic

Deep analysis of GA4 to understand user behavior, conversion paths, and funnel drop-offs

Identify high-performing campaigns, keywords, audiences, and creatives

Recommend budget allocation and scaling decisions based on ROI and lead quality

Evaluate and optimize CPA, impression share, conversion rates, and funnel efficiency

Build dashboards and reporting for marketing and executive stakeholders

Partner with demand gen, content, and sales teams to align spend with ICP and revenue goals

Design and run ongoing tests and experiments to improve performance

Qualification

Digital MarketingLinkedIn AdsGoogle AdsGoogle AnalyticsReddit AdsB2B Demand GenerationMulti-channel AttributionData AnalysisPerformance MarketingLead Quality Analysis