Apply on Employer Site

Bubble · 22 hours ago

TikTok Shop & Social Commerce (Sales Led) Manager

New York, NY

Full-time

Hybrid

Senior Level

$90K/yr - $125K/yr

6+ years exp

Bubble is building the future of mass skincare and is seeking a TikTok Shop & Social Commerce Manager to scale TikTok Shop as a revenue channel. This role involves owning GMV, developing creator commerce strategies, and leading live shopping initiatives to drive sales performance.

BeautyHealth CareWellness

Growth Opportunities

Responsibilities

Own TikTok Shop GMV, growth targets, and weekly/monthly forecasting

Build and execute a clear roadmap to scale TikTok Shop into a top-tier ecommerce channel

Operate TikTok Shop with a true P&L mindset, balancing growth, margin, and efficiency

Identify and activate the levers that actually drive sales: creators, affiliates, lives, bundles, pricing, promotions, and paid amplification

Move fast, test aggressively, and scale what works

Build and scale a high-performing TikTok Shop affiliate ecosystem

Recruit, onboard, brief, and manage creators with a clear focus on sales performance

Segment creators by performance and ROI, doubling down on top converters

Design commission structures, incentives, and launch mechanics that drive repeat selling

Create systems, playbooks, and processes to make creator commerce repeatable—not reliant on one-off virality

Own Bubble’s TikTok Live Shopping strategy and execution cadence

Identify winning hosts, formats, scripts, and offers that consistently convert

Lead lives tied to launches, hero SKUs, and key promotional moments

Analyze live performance and continuously optimize for conversion and GMV lift

Own TikTok Shop merchandising, including SKU prioritization and hero strategy

Develop TikTok-exclusive bundles, drops, and promotional mechanics

Optimize PDPs, hooks, social proof, creator content, and overall shop experience

Partner closely with Ecommerce, Product, and Supply Chain to ensure inventory readiness and smooth execution

Partner with Performance Marketing to selectively amplify high-converting creator content

Understand when paid media accelerates TikTok Shop momentum—and when it doesn’t

Ensure spend decisions are tightly tied to GMV, conversion, and efficiency

Own dashboards and KPIs across GMV, conversion rate, AOV, CAC, creator ROI, and repeat purchase

Run structured test-and-learn cycles across content, creators, offers, and live formats

Translate insights into clear actions, priorities, and growth opportunities

Report performance and learnings to leadership with clarity, rigor, and accountability

Work in lockstep with Ecommerce while collaborating daily with Social, Influencer, Growth, and Operations

Ensure TikTok Shop launches and promotions are operationally tight and commercially sound

Bring urgency, ownership, and commercial discipline to one of Bubble’s fastest-growing channels

Qualification

Ecommerce experienceTikTok Shop revenue scalingSales performance ownershipTikTok Shop seller toolsData analyticsCommercial instinctsBeauty industry experienceFast-paced environment