iLoveToCreate · 1 week ago
Sr. Brand Manager
Fresno,CA,US
Full-time
Onsite
Mid, Senior Level
$100K/yr - $120K/yr
3+ years expiLoveToCreate is a company focused on innovative product development in the General Crafts category. The Senior Brand Manager will lead the strategic direction and growth of the product programs, ensuring successful product launches and managing pricing strategies.
Consumer GoodsFashionFood and BeverageLifestyleRetail
Responsibilities
Establish the strategic direction for iLoveToCreate General Crafts related product programs with a strong emphasis on growth and innovation
Lead team and establish performance standards through active involvement with each team member, providing the tools, metrics, and resources for success
Hold individuals and teams accountable to clearly outlined performance standards
Lead Product Line Reviews and product development initiatives, developing innovative new products in support of revenue goals outlined in Strategic Objectives
Ensure the profitable, timely, and successful introduction of new products and programs
Manage pricing strategies across the market, ensuring iLoveToCreate and customers achieve profitability goals
Drive continuous cost and performance improvements for existing products
Lead the execution of growth initiatives involving product innovation while partnering with R&D
Drive market research initiatives
Utilize market and sales data to identify trends and opportunities impacting our business
Collaborate with Creative to ensure product design, packaging, and merchandising displays are delivered thoughtfully and completely
Partner with Digital Marketing to ensure proper execution of objectives, focusing on marketing goals, new product feature opportunities, and competitive pain points
Prepare Sales team for presentations, highlighting value propositions, competitive advantages, and product features
Attend sales presentations and other events as our category expert
All other duties as assigned in support of the future growth and success of iLoveToCreate
Qualification
Required
Experience in consumer goods marketing and new product development
Strong creative skills with a fashion and design sense
Excellent communication and presentation skills
Strong analytical skills with P&L experience
Strong relationship building skills, both internally and externally
Disciplined organizational skills with the ability to manage multiple short-term and long-term projects with exceptional attention to detail
Strong leadership skills with the ability to build a powerful team focused on growth
Must think 'Big Picture' and see all impacts of a decision
Must have the ability to lead, motivate, and inspire team members
Must work well under pressure and be flexible
Must be self-motivated and energetic
Must be responsible and accountable
Must be a team player
Must be able to accept and deliver instruction
Must be creative
A college degree in Business Administration is required
Craft and/or craft-related experience plus 3-5 years of brand and product management experience is desirable
Knowledge of the new product development process, consumer behavior, advertising, marketing research, retail management and merchandising, promotional practices, and manufacturing operations is desirable
Proven track record launching products through both physical retail channels and on eCommerce (omni channel)
MS Office Suite
Workfront
Portfolio
Infor/IDF/BI
Preferred
MBA is an added benefit
Company
iLoveToCreate
iLoveToCreate is a consumer goods company that produces tulip fashion art and puffy paint.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase