Client Marketing Manager (Remote) jobs in United States
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Farber Debt Solutions · 2 weeks ago

Client Marketing Manager (Remote)

positionUnited States
timeFull-time
remoteRemote
seniorityMid Level
money$85K/yr - $105K/yr
date4+ years exp

Farber Debt Solutions is one of Canada’s oldest and largest debt solution providers, helping Canadians rebuild their lives. They are seeking a Client Marketing Manager to lead the development of lifecycle programs aimed at increasing client retention and satisfaction through personalized communication strategies.

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Responsibilities

Own Farber’s client retention and lifecycle engagement strategy. Define OKRs, key touchpoints, and optimize the nurture program
Build programs that promote on-time client payments, milestone achievement, satisfaction, and advocacy
Evolve customer lifecycle frameworks for onboarding, education, and engagement
Create segmentation strategies to deliver personalized, timely content across the client lifecycle
Plan and execute automated multi-channel automated journeys using Dynamics 365 and Customer Insights
Conduct A/B testing to improve engagement, click-through, and retention rates
Work with content and creative teams to ensure messaging aligns with client needs and emotional drivers
Monitor performance, identify underperforming areas, and implement continuous improvement initiatives
Ensuring the accuracy and consistency of data, defining and tracking key metrics, including retention rate, churn rate, satisfaction (CSAT), and engagement health
Partnering with the Data Team to maintain and improve data quality, leveraging insights to propose and drive performance-enhancing initiatives, and providing direction on tactical improvements / strategic shifts
Partner with Customer Success, Operations, Data, IT, and other stakeholders to drive the client journey and operationalize lifecycle programs
Manage relationships with internal stakeholders supporting marketing automation, content and analytics tools
Ensure all communications comply with CASL, PIPEDA, and AODA accessibility standards
Maintain data integrity, consent management, and audience suppression best practices

Qualification

Lifecycle marketingMarketing automation platformsData-driven insightsStakeholder communicationProject managementAnalytical skillsWriting skillsCollaboration

Required

Post-secondary education in Marketing, Business, or a related field or equivalent professional experience
4+ years of experience in lifecycle, client, or CRM marketing
Strong proficiency with marketing automation platforms (Dynamics 365, Marketo, HubSpot, Salesforce Marketing Cloud etc)
Demonstrated success using data-driven insights to improve retention and satisfaction
Exceptional writing and editing skills for empathetic, customer-first communications
Analytical and reporting skills; ability to translate data into actionable insights
Collaborative mindset with strong project management and stakeholder communication skills
Proven track record of delivering end-to-end lifecycle automations from conception to completion

Company

Farber Debt Solutions

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Farber Debt Solutions is one of Canada’s most respected Licensed Insolvency Trustee firms.
dateFounded in 1979
location
Toronto, Ontario, CAN
people-size501-1000 employees
web-link
http://www.afarber.com

Funding

Current Stage
Late Stage

Leadership Team

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Shane Pennell
Chief Executive Officer & Partner
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Recent News

Newswire
Announcing the 2025 Greater Toronto Area Consumer Choice Award Winners
2025-07-29
Company data provided by crunchbase