Harvey · 4 days ago
Performance Marketing Lead, Growth
United States
Full-time
Remote
Senior Level
$208K/yr - $282K/yr
6+ years expHarvey is transforming how legal and professional services operate by leveraging AI and an enterprise-grade platform. They are seeking a Growth Marketing Lead to own and optimize their paid media performance and scale customer acquisition across various channels.
Artificial Intelligence (AI)Information TechnologyLegalLegal Tech
Responsibilities
Lead and optimize Harvey’s paid acquisition strategy across SEM, paid social, display, remarketing, programmatic, and emerging paid channels
Partner with our paid media agency to set goals, monitor performance, and iterate toward efficient pipeline contribution
Develop journey mapping and campaign architecture to connect creative, audience segmentation, and landing experiences
Build and manage A/B testing roadmaps across ads, creative, and landing pages to improve CTR, conversion, and ROI
Launch and scale new paid channels that can diversify acquisition (e.g., YouTube, Reddit, G2)
Evaluate, recommend, and implement tools and platforms that enhance paid performance, tracking, and attribution
Partner with broader marketing and sales to align paid programs with product launches, campaigns, and pipeline targets
Track performance and report against marketing OKRs, including cost efficiency, lead quality, and contribution to revenue
Qualification
Required
6+ years of hands-on experience in paid acquisition and growth marketing, ideally in B2B SaaS
Deep knowledge of Google Ads, LinkedIn Ads, display/retargeting, and paid search; comfort testing new/emerging platforms
Experience managing and getting the best out of agencies and vendors
Strong grasp of journey design and funnel optimization—you think in terms of lifecycle and conversion, not just clicks
Track record of running A/B tests with meaningful, measurable results
Analytical mindset with expertise in tools like GA4, attribution platforms, or marketing automation
Collaborative and cross-functional: able to partner closely with Product, Sales, and Customer Success
Bias for experimentation and iteration—comfortable testing, failing fast, and scaling what works
Company
Harvey
Harvey provides AI-driven tools to assist legal professionals with research, document review, and contract analysis.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$1.02BKey Investors
Andreessen HorowitzEQT GrowthSequoia Capital
2025-10-30Series F· $160M
2025-10-06Series E· $59M
2025-06-23Series E· $300M
Leadership Team
Winston Weinberg
CEO & Co-Founder
Gabe Pereyra
President & Co-Founder
Recent News
Silicon Republic
2026-01-07
Indian Express
2025-12-31
Company data provided by crunchbase