Euromonitor International · 1 week ago
VP of Marketing and Communications
Chicago, IL
Full-time
Hybrid
Director/Executive
$185K/yr - $220K/yr
10+ years expEuromonitor International leads the world in data analytics and research into markets, industries, economies and consumers. They are seeking a Vice President of Marketing & Communications to define and lead their global marketing and communications strategy, while also developing a high-performing team across marketing, communications, and events.
Market ResearchTourism
Responsibilities
Set and execute the global marketing and communications strategy, aligned to business priorities and Euromonitor's long-term vision
Drive brand awareness and differentiation, measuring impact and market reach
Lead the growth marketing operating model, driving scalable acquisition, retention, and revenue growth across the full customer lifecycle
Set and oversee go-to-market strategy and execution for products and services, ensuring strong commercial alignment and measurable results
Own marketing operations strategy, including budgeting, technology stack, process optimization, and performance measurement, ensuring efficiency, scalability, and alignment with overall business objectives
Leverage data and analytics to drive continuous functional optimisation, ROI and innovation
Develop a global framework that enables regional and local teams to execute effectively against shared OKRs and business objectives
Set the optimal balance between global, regional, and local priorities, ensuring consistency and protecting brand integrity
Equip regional and local leaders with the tools, insights, and governance needed to adapt messaging, campaigns, and channels for maximum local impact
Lead, inspire and grow a high-performing, commercially oriented, global marketing team providing clear strategic direction and focus
Foster cross-team and cross-functional collaboration, particularly with Sales, Product, Consulting, and Research
Own marketing budget allocation to maximise ROI and strategic impact
Own and evolve Euromonitor's brand presence, positioning us as a market and thought leader
Represent marketing at C-suite/leadership forums to ensure marketing is embedded in strategic decision-making
Direct C-Suite engagement for high-profile media and content opportunities
Own global communications, events, digital (SEO, PPC, email, social media, etc.), brand, and content marketing strategies across all channels, ensuring alignment, consistency, and presence that reinforces brand leadership and drives commercial objectives
Lead demand generation, account-based marketing (ABM), and campaign strategies to build and convert a high-quality pipeline in partnership with Sales, accelerating cycles and revenue growth
Own product marketing strategy, including positioning, messaging, and go-to-market execution, to accelerate adoption, revenue, and market differentiation
Partner with leadership across key functions to align marketing with business objectives
Build and manage high value relationships with external partners, agencies, and stakeholders
Ensure effective collaboration with HR on internal communications and engagement
Support strategic insight generation to inform marketing and business strategy
Translate client feedback, competitive insights, and emerging trends into actionable improvements and innovative marketing strategies
Qualification
Required
Over 10 years of progressive senior marketing leadership experience in the B2B space, including leading multi-regional teams within a global, matrixed organisation with a deep understanding of regional and local market execution
Demonstrated success influencing at C-suite or executive leadership level, driving strategic alignment and contributing to enterprise decision-making
Proven track record of building and executing marketing strategies that directly support commercial growth, brand elevation, and market expansion
Experience leading large-scale transformation or repositioning initiatives, ideally across multiple geographies and stakeholder groups
Deep knowledge of growth marketing, brand leadership, and data-driven performance optimisation at scale
Exceptional leadership and team development capabilities, with evidence of building high-performing, commercially oriented teams with a particular emphasis on building trust, advocacy, empowerment and fostering collaboration
Strong internal and external stakeholder management skills, with experience partnering with product, sales, finance, technology and external agencies to deliver business-wide outcomes
Outstanding communication and influencing ability, including executive-level presentation and media engagement
Future-focused strategic thinker, with a track record of leveraging emerging technologies and evolving marketing models to drive competitive differentiation
Experience managing significant budgets and optimising marketing ROI at enterprise level
Evidence of accountability for measurable commercial impact (e.g. supporting revenue growth, client retention, market share gains)
Preferred
Knowledge of the market research industry a plus
Benefits
Healthcare insurance
Food vouchers
Saving fund
Generous holiday allowances
Core Hours policy allowing flexible start and finish times
Health insurance options
401k
Paid time off
Hybrid work set up
Other perks to support a positive work environment
Company
Euromonitor International
Euromonitor International, an independent global market research company, provides strategy research services for the consumer markets.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Linda Wake
Chief Financial Officer
Brad Borgman
Chief Innovation Officer
Recent News
2025-12-05
Business Wire
2025-12-04
2025-12-04
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