Pennebaker ยท 1 day ago
Sr. Digital Marketing Manager
Houston, TX
Full-time
Onsite
Senior Level
5+ years expPennebaker is a leading Houston-based strategic branding agency seeking a Senior Digital Marketing Manager who excels in digital strategy and analytics. The role involves guiding clients and internal teams through digital campaigns, managing social media, and leveraging data insights for campaign execution.
AdvertisingBrand MarketingInternetPublic Relations
Responsibilities
Collaborate with cross-functional, multidisciplinary teams to shape client marketing strategy and goals
Develop, plan, implement, and manage multi-channel digital campaigns (SEM/PPC, Display, Video, social platforms, and email)
Own social media management: plan, schedule, and execute campaigns across B2B-focused platforms (LinkedIn, X/Twitter, etc.), monitor engagement, and report on performance
Translate analytics into actionable insights that inform creative and design decisions
Monitor campaign performance, optimize targeting and bids, and identify opportunities for expansion and testing
Conduct SEO and keyword research, provide insights to the creative/content team, and manage ongoing SEO improvements
Build and maintain HubSpot integrations, MQL workflows, and CRM process management
Assist in client website content management, including SEO configuration and plugin/form setup
Maintain business listings across Google, review sites, and social platforms
Present campaign performance and strategic recommendations to internal teams and clients with clarity and confidence
Qualification
Required
5+ years of hands-on experience in SEM, PPC, and digital campaign management
Certified in Google Ads and Google Analytics (GA4)
Deep understanding of the digital ecosystem: Hubspot, paid, social, SEO, CRM, and web
Strong experience in measuring and reporting metrics to evaluate marketing effectiveness
Advanced skills in Excel/Sheets and reporting tools (Power BI, Tableau, or similar)
Obsessive attention to detail with a proven track record of accurate campaign execution and QA
Exceptional communication skills and ability to translate data into business objectives
Demonstrated success in social media management for B2B or complex organizations
Preferred
Bachelor's degree in Marketing, Communications, Business, or a related field is preferred
Company
Pennebaker
Pennebaker is a marketing and branding communications firm that helps businesses grow, change, and prosper.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Michelle Helin
Strategic Partner
Company data provided by crunchbase