Humana · 1 week ago
Associate, Enterprise Initiatives & Brand Governance
United States
Full-time
Remote
Mid Level
$86K/yr - $119K/yr
3+ years expHumana Inc. is committed to putting health first, and they are seeking an Associate for Enterprise Initiatives & Brand Governance. In this role, you will support the development and execution of marketing strategies across Humana's enterprise and brand portfolio, ensuring adherence to brand standards and contributing to cohesive storytelling across multiple teams.
Health CareHealth InsuranceInsuranceVenture Capital
Responsibilities
Support enterprise-wide marketing initiatives, contributing to the planning and execution of programs that span multiple brands, business units, and strategic priorities
Contribute to annual planning and intake processes, helping create and refine annual plans, business intake briefs, and marketing briefs
Partner cross-functionally to enable cohesive storytelling, working with Brand Strategy, Product Marketing, Corporate Communications, and other teams to ensure consistency across enterprise initiatives
Collaborate with Customer Lifecycle Marketing (Got to Market) teams, supporting campaign development and activation within an agile pod model while ensuring alignment with brand strategy, guidelines, and tone of voice
Ensure campaign alignment to brand and experience standards, supporting adherence to approved marketing strategy, brand positioning, and customer experience principles
Manage campaign coordination and execution support, tracking deliverables, timelines, feedback, and revisions to enable smooth and on-time execution
Maintain and evolve brand governance tools, supporting the development, organization, and ongoing management of brand guidelines, templates, messaging frameworks, training resources, and playbooks
Support brand audits and compliance efforts, gathering examples, tracking findings, and summarizing insights and recommendations to improve consistency and adherence
Champion consumer-centric thinking, ensuring that enterprise and cross-brand initiatives are grounded in meaningful consumer insights while honoring business priorities and enterprise goals
Qualification
Required
Bachelor's degree
3+ years of experience in brand governance, brand strategy, marketing strategy and execution, brief development and content reviews
Excellent communication and collaboration skills
Ability to manage multiple projects and deadlines in a fast-paced environment
Preferred
Bachelor's degree in Marketing, Communications, or related field
Experience in consumer package goods (CPG), healthcare, insurance, other regulated industries and/or large multi-brand organizations
Proven ability to operate brand management platforms or digital asset management systems
Experience supporting brand audits and reporting on adherence metrics
Strong understanding of brand standards, tone of voice, and visual identity systems
Benefits
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Medical, dental and vision benefits
Short-term and long-term disability
Life insurance
Company
Humana
Humana is a health insurance provider for individuals, families, and businesses.
10001+ employees
H1B Sponsorship
Humana has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (282)
2024 (246)
2023 (284)
2022 (274)
2021 (212)
2020 (84)
Funding
Current Stage
Public CompanyTotal Funding
$13.07B2025-05-30Post Ipo Debt· $5B
2025-03-03Post Ipo Debt· $1.25B
2024-03-11Post Ipo Debt· $2.25B
Leadership Team
Jim Rechtin
CEO and President
Colin Drylie
Senior Vice President, Experience Transformation
Recent News
2026-01-16
2026-01-16
2026-01-14
Company data provided by crunchbase