iCEV · 6 days ago
Marketing Insights Specialist
Lubbock,TX,US
Full-time
Hybrid
Mid LeveliCEV is a leader in Career & Technical Education, offering innovative curriculum and industry-recognized certifications. The Marketing Insights Specialist will support growth initiatives by planning, executing, and optimizing multi-channel marketing campaigns to drive lead generation, product adoption, and brand awareness.
E-LearningEducation
Responsibilities
Provide insight-driven recommendations to inform demand generation strategies and campaign planning
Partner closely with sales and product teams to ensure insights are reflected in messaging, targeting, and campaign execution
Support cross-functional alignment to maintain consistent messaging and effective lead handoffs
Develop targeted content that educates, engages, and nurtures prospects throughout the buyer journey
Execute and manage demand generation campaigns across multiple channels, including:
Email marketing
Conferences and events
Social media
Plan, execute, and support webinars and other virtual events to generate leads and increase brand awareness
Conduct market and adoption research to understand industry trends, customer behavior, usage patterns, and competitive positioning
Identify and define target audiences by developing and maintaining detailed buyer personas, including needs, challenges, and decision drivers
Collect insights through surveys, focus groups, CRM data, and analytics tools to support strategic marketing decisions
Utilize HubSpot or a comparable CRM/marketing automation platform to manage campaigns, track leads, and ensure data accuracy
Create clear reports and presentations that communicate insights, trends, and actionable recommendations to stakeholders
Ensure research findings and performance insights are documented and accessible for ongoing planning and optimization
Qualification
Required
Experience in marketing, demand generation, analytics, or a related field
Proficiency in HubSpot or a similar CRM/marketing automation platform
Strong analytical and problem-solving skills with the ability to translate data into actionable insights
Experience executing or supporting digital marketing campaigns (email, SEO, PPC, social media)
Strong communication and collaboration skills
Ability to manage multiple projects and priorities in a fast-paced environment
Bachelor's degree in related field preferred
Experience in education, EdTech, or B2B marketing
Familiarity with adoption or lifecycle marketing strategies
Experience working cross-functionally with sales and product teams
Prolonged periods sitting at a desk and working on a computer
Must be able to lift up to 15 pounds at times
Preferred
AMSA Culinary Meat Selection & Cookery Certification
AMSA Food Safety & Science Certification
AMSA Meat Evaluation Certification
BASF Plant Science Certification
Benz School of Floral Design Principles of Floral Design Certification
Center for Financial Responsibility Personal Financial Literacy Certification
Ducks Unlimited Ecology Conservation & Management Certification
EETC Principles of Small Engine Technology Certification
Elanco Fundamentals of Animal Science Certification
Elanco Veterinary Medical Application Certification
Express Employment Professionals Business Office Technology Certification
Express Employment Professionals Career Preparedness Certification
HBAA Residential Construction Skills Certification
NCLCA Principles of Livestock Selection & Evaluation Certification
NHJTCA Equine Management & Evaluation Certification
NRCS Fundamentals of Conservation & Sustainability in Agriculture Certification
Skilled to Build Michigan Foundation Residential Construction Skills Certification
Southwest Airlines Professional Communications Certification
SFMA Turfgrass Science Certification
Company
iCEV
iCEV develops engaging solutions and dynamic curriculum to help students focus and prepare for a successful transition.
Founded in 1984
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Gordon Davis
Chairman
Recent News
Company data provided by crunchbase