Bauer's Intelligent Transportation · 1 week ago
Senior Growth Marketing Specialist (Google Ads - B2B Lead Generation & Revenue)
United States
Part-time
Remote
Senior Level
5+ years expBauer's Intelligent Transportation is seeking a Senior Growth Marketing Specialist to own and scale their paid growth efforts across Google platforms. This role focuses on driving high-quality B2B leads and revenue through effective growth strategies and optimization of Google Ads campaigns.
Travel
Hiring Manager
Kaitlyn Norman
Responsibilities
Audit and optimize existing Google Ads accounts to ensure alignment with Google policies, best practices, and growth objectives
Design and maintain a scalable, efficient account and campaign structure aligned with revenue goals and budget efficiency
Ensure all tracking, conversions, and integrations are correctly implemented before launching or modifying campaigns
Conduct in-depth keyword research focused on high-intent, revenue-driving search terms
Analyze competitors and continuously identify new growth and expansion opportunities
Proactively manage and expand negative keyword lists to protect lead quality
Own and optimize campaigns across: Google Search, Performance Max, Google Maps / Local Ads, (YouTube campaigns only when explicitly requested)
Write, test, and iterate on conversion-focused ad copy and messaging
Develop and maintain a structured testing roadmap, launching new tests at least biweekly
Collaborate on creative strategy for ads, extensions, and CTAs
Ensure all creative assets comply with licensing, brand guidelines, and internal approvals prior to launch
Provide ongoing CRO and landing page recommendations to improve conversion rates and lead quality
Collaborate with internal and external development teams on: Landing page structure and messaging, Website performance and usability, SEO readiness, Conversion rate optimization initiatives
Review session recordings and behavioral data (e.g., Hotjar) to identify friction points and optimization opportunities
Optimize campaigns with a clear focus on: Cost per lead (CPL), Conversion rate, Click-through rate (CTR), Quality score, Search impression share
Actively manage and allocate budgets to maximize ROI and prioritize top-performing initiatives
Develop and document strategies to: Improve lead quality and qualification rates, Increase qualified call volume, Scale lead volume without sacrificing CPL or downstream performance
Deliver comprehensive weekly reporting, including: Calls and form submissions, MQLs and SQLs, Keyword- and campaign-level attribution, Revenue attribution sourced from CRM data
Ensure accurate integration and data flow between: Google Ads, Google Analytics, Call tracking platforms (e.g., CallRail), CRM systems (HubSpot preferred)
Maintain clear attribution models to distinguish PPC-driven results from other channels (SEO, organic, social, etc.)
Provide actionable insights that inform growth decisions and budget allocation
Partner closely with the internal marketing manager to align on strategy, priorities, and performance
Participate in weekly status and strategy calls
Use company tools for communication, documentation, and project management (e.g., Slack, Notion, CRM platforms)
Clearly document growth plans, benchmarks, experiments, and outcomes
Qualification
Required
5+ years of experience managing paid growth or Google Ads for lead-generation businesses
Proven experience managing $20k–$40k+ monthly ad budgets
Strong background in B2B services, high-intent offerings, or complex sales cycles
Deep understanding of Google Ads (Search, Performance Max, Maps)
Conversion tracking and attribution
CRM integrations (HubSpot preferred)
Call tracking and lead quality analysis
Analytical, detail-oriented, and comfortable owning performance end-to-end
Clear communicator who can translate data and strategy into insights for non-technical stakeholders
Company
Bauer's Intelligent Transportation
Bauer's Intelligent Transportation is a transportation company that offers commuter and charter transportation services.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Gary Bauer
Pres/CEO
Recent News
2026-01-15
Company data provided by crunchbase