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SEPHORA · 1 day ago

Personalization & CRM Analytics Manager

United States

Full-time

Remote

Mid, Senior Level

$128K/yr - $154K/yr

4+ years exp

Sephora is a leading beauty retailer that inspires customers and empowers teams. The Manager of Personalization & CRM Analytics is responsible for advancing client-centric strategies by analyzing customer data, leading A/B testing processes, and optimizing personalization and CRM efforts through cross-functional collaboration.

BeautyCosmeticsE-CommerceRetail

H1B Sponsor Likely

Responsibilities

Proactively strategize and plan roadmap of new and exciting areas of analytical discovery which will inform strategic plans and vision for CRM Programs & Personalization testing. Work closely with channel leads & our strategy team to identify areas of focus for the year and strategize how to best deep dive into our data to both help prove out their ideas, and identify additional opportunity areas

Manage measurement results of Personalization/CRM A/B tests within SCRUM. Own regular reporting and testing of our CRM Programs & related campaigns and present all results to relevant stakeholders with clear & concise communication while also providing own lens of what is working/ what is not and next steps

Ensure test designs of all pilots align with stakeholders’ goals and ensure significant reads when results are measured. Work with channel leads & marketing orchestration team to ensure tests & campaigns are setup, built and executed accurately. Lead QA on data issues when they arise to find effective and timely fixes to avoid extended periods of campaign errors

Qualification

B2C marketing experienceComplex SQL queriesA/B testing expertiseData visualization in TableauStatistical modelingR/PythonAdvanced ExcelPowerPoint skillsInterpersonal skillsAttention to detail

Required

Minimum of 4-6+ Years of experience in B2C marketing and/or client analytics

4+ Years experience writing complex queries on large databases

4+ Years experience with A/B testing setup, execution and measurement

Bachelor's degree in business, analytics or other related field preferred

Ability to review large amounts of data and provide strategic and actionable inferences and recommendations based on patterns and trends

Fluency in core analytics toolkit: Advanced SQL (Databricks), Knowledge of Statistical methodologies relating to A/B and multi-variate Testing, Data visualization in Tableau, R/Python a plus, Advanced Excel and Powerpoint skills

Ability to balance deep analytical rigor with business reality, marketing activation capabilities and timelines to build solutions that are both practical and reliable

Ability to hear stakeholders' needs and business trends and deep dive into newly explored areas of analytics to eventually inform strategic decisioning

Understanding of statistical modeling and quantitative analysis techniques

Experience with A/B testing and BI tools (e.g. APT Test & Learn, Adobe Target, Tableau)

Excellent attention to detail, written and oral communication skills

Outstanding interpersonal skills; ability to develop and maintain relationships with business partners at all levels

Flexible and adaptive, enjoys an ever-changing, dynamic work environment

Comfortable with ambiguity

Ability to work with tight deadlines and handle multiple projects

Intellectual curiosity and willingness to accept feedback

Not afraid to fail, gain insights and apply to future

Preferred

Bachelor's degree in business, analytics or other related field preferred

Experience with managing direct reports is preferred

Benefits

Comprehensive health, dental and vision plans

A superior 401(k) plan

Various paid time off programs

Employee discount/perks

Life insurance

Disability insurance

Flexible spending accounts

An employee referral bonus program

Company

SEPHORA

Glassdoor3.7

Sephora is an online shopping site that offers a range of beauty products such as cosmetics and skincare items.

Founded in 1969

Neuilly-sur-seine, Ile-de-France, FRA

10001+ employees

https://www.sephora.com

H1B Sponsorship

SEPHORA has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (37)

2024 (49)

2023 (69)

2022 (49)

2021 (29)

2020 (32)