Roblox · 1 week ago
Director of Product - Ads Performance
San Mateo, CA, United States
Full-time
Hybrid
Director/Executive
$381K/yr - $437K/yr
12+ years expRoblox is a platform that empowers users to explore, create, and connect through immersive digital experiences. They are seeking a visionary Director of Product Management for Ads Performance to lead the development of their advertising platform, focusing on innovative strategies to connect developers and brands with audiences. This role involves collaboration across teams to ensure high standards of advertising quality and innovation.
3D TechnologyGamingMetaverseOnline GamesSoftwareVideo Games
Responsibilities
Define and Lead Strategy: Guide the overall product strategy and roadmap for Roblox’s performance based ad platform focusing on delivering to KPIs or game developers and brands
Creative Thinker: Spearhead the creation of new formats that are organic to the user experience on the Roblox platform but can also deliver value to the advertisers
Be a Cross-Functional Leader: Collaborate extensively with engineering, DSA, and design teams to develop features that accelerate Roblox's growth, ensuring the highest standards of advertising quality and innovation
Well Versed with Digital Marketing: Familiar with data-driven digital marketing strategies focused on performance metrics such as customer acquisition, retention and overall revenue growth
Extensive Industry Experience: Deep familiarity with performance based ad tech and a proven track record of working effectively with brands, agencies, and in other media companies
Advanced Measurement Knowledge: A profound understanding of how measurement methodologies in advertising work such attribution, incrementality and media mix modeling
Qualification
Required
12+ years of progressive product management experience
Guide the overall product strategy and roadmap for Roblox's performance based ad platform focusing on delivering to KPIs or game developers and brands
Spearhead the creation of new formats that are organic to the user experience on the Roblox platform but can also deliver value to the advertisers
Collaborate extensively with engineering, DSA, and design teams to develop features that accelerate Roblox's growth, ensuring the highest standards of advertising quality and innovation
Familiar with data-driven digital marketing strategies focused on performance metrics such as customer acquisition, retention and overall revenue growth
Deep familiarity with performance based ad tech and a proven track record of working effectively with brands, agencies, and in other media companies
A profound understanding of how measurement methodologies in advertising work such attribution, incrementality and media mix modeling
The ultimate owner of the product development life cycle, from initial conception and strategic planning through to successful launch and post-launch optimization
Opinionated and decisive, comfortable making critical calls with limited information
Highly technical, capable of delving into intricate product, platform, and implementation details
Skilled in analyzing and applying complex metrics to inform strategic decision-making, leveraging advanced A/B testing methodologies
A close and influential partner to engineering and design teams, proficient in building highly detailed technical specifications and strategic wireframes that drive product excellence
Benefits
Equity compensation
Benefits as described on this page
Company
Roblox
Roblox is an online gaming and entertainment platform that offers a shared digital experience that brings people together through play.
1001-5000 employees
H1B Sponsorship
Roblox has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (240)
2024 (111)
2023 (139)
2022 (153)
2021 (91)
2020 (92)
Funding
Current Stage
Public CompanyTotal Funding
$874.45MKey Investors
Andreessen HorowitzAltos Ventures
2024-10-01Post Ipo Equity
2022-04-12Series Unknown· $17.71M
2021-08-11Series Unknown
Leadership Team
David Baszucki
CEO & Founder
Michael Guthrie
CFO
Recent News
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2026-01-24
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