Axway · 1 week ago
Senior Manager Product Marketing
Axway is a pioneer in enterprise integration, and they are seeking a Senior Manager Product Marketing for their Amplify Platform. This role focuses on developing go-to-market strategies, messaging frameworks, and sales enablement tools to effectively communicate the value of integration and API management to customers and analysts.
Cloud ManagementDeveloper APIsIdentity ManagementSaaSSoftware
Responsibilities
Support the definition and execution of the Amplify go to market strategy across API management, integration and AI Gateway capabilities
Contribute to product launches and release readiness covering integration use cases such as application connectivity, hybrid architectures, legacy modernization and partner onboarding
Ensure consistent positioning of Amplify as a unified integration and governance platform rather than a collection of point solutions
Develop and maintain Amplify messaging frameworks that clearly articulate the value of integration alongside APIs and AI
Create content covering integration driven use cases including hybrid integration, cloud migration, data orchestration and regulated data flows
Own the execution of product marketing assets such as white papers, solution briefs, use cases, value decks, blogs and campaign content
Adapt messaging by region, persona and industry with a strong focus on integration maturity and customer context
Build enablement tools that help sales and partners explain Amplify’s integration value in practical business terms
Develop pitch materials and FAQs addressing common integration challenges such as complexity, cost, governance and scalability
Support training sessions to strengthen field confidence around integration positioning and competitive differentiation
Support analyst briefings and evaluations with clear narratives around integration, multi pattern platforms and AI readiness
Contribute to Gartner, Forrester and IDC engagements with a focus on how Amplify bridges API management and integration
Track analyst and peer feedback on integration capabilities and feed insights back into messaging and positioning
Support the creation of customer stories and case studies highlighting real world integration challenges and outcomes
Work with Field Marketing and Events teams to bring API / integration use cases to life through webinars, events and campaigns
Ensure integration success stories are embedded into the broader Amplify platform narrative
Monitor trends in integration platforms, hybrid integration, iPaaS convergence and AI driven orchestration
Track competitors across both API , integration and AI Gateway markets including MuleSoft, Boomi, Kong, Apigee, Gravitee, WSO2 and all other key players in the market
Provide structured insights to support positioning decisions and roadmap discussions
Qualification
Required
Minimum 5 years experience in product marketing within enterprise software or SaaS
Proven ability to position integration platforms or complex technical solutions in clear business language
Strong experience in go to market execution, sales enablement and cross functional collaboration
Exposure to analyst relations and market evaluations is highly valued
Strong writing and storytelling skills with the ability to simplify integration and platform concepts
Master's degree in Marketing, Business or related field
Understanding of integration technologies, APIs or iPaaS platforms is a strong advantage
Company
Axway
Axway provides multi-enterprise cloud integration and API and identity management software.
H1B Sponsorship
Axway has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (16)
2024 (26)
2023 (23)
2022 (29)
2021 (47)
2020 (40)
Funding
Current Stage
Public CompanyTotal Funding
$146.75M2024-08-23Post Ipo Debt· $146.75M
2016-05-31Post Ipo Equity
2011-07-24IPO
Leadership Team
H
Herve DECHELETTE
Director
K
Kathleen CLARK BRACCO
Director
Recent News
2025-10-31
TechAfrica News
2025-10-30
Morningstar.com
2025-10-10
Company data provided by crunchbase