Lopez Negrete Communications · 16 hours ago
Media Buyer/Planner
Houston, TX
Full-time
Onsite
Mid, Senior Level
4+ years expLopez Negrete Communications is seeking a Media Planner & Buyer to develop and execute integrated media strategies. This role supports multicultural and bilingual campaigns across traditional platforms, ensuring efficient buys, strong performance, and impactful reach.
AdvertisingMarketing
Hiring Manager
Dinora Moor
Responsibilities
Build strategic media plans aligned to client goals, targeting Texas DMAs and multicultural audiences
Recommend channel mix across TV, radio, OOH
Negotiate with vendors and manage IOs, budgets, flighting, and added value
Oversee trafficking, creative rotations, and campaign pacing
Monitor performance, optimize mid-flight, and provide post-campaign insights and reporting
Collaborate cross-functionally with account, creative, and analytics teams
Qualification
Required
4–7+ years in media planning and/or buying (agency or in-house)
Experience buying and planning Texas markets and working with bilingual/multicultural audiences
Strong knowledge of media KPIs
Bilingual English/Spanish a MUST
Company
Lopez Negrete Communications
Largest Hispanic Ad Agency in the US
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Ana Crandell
Vice President of Media Services
Recent News
2025-09-24
2025-09-17
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2025-09-05
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