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American Express · 2 days ago

Senior Analyst- Corporate Creative Strategy

New York, NY

Full-time

Hybrid

Mid, Senior Level

$78K/yr - $125K/yr

2+ years exp

American Express is a leading payments provider with a strong commitment to innovation and customer support. The Senior Analyst role focuses on developing and executing digital marketing strategies to enhance demand and awareness for the Corporate Middle Market segment, driving lead generation and customer relationships.

Credit CardsFinanceFinancial ServicesPaymentsTravel

Comp. & Benefits

No H1B

Responsibilities

Lead the E2E creative strategy from ideation to launch for omnichannel digital marketing campaigns to drive awareness and demand for the Corporate Card Program

Conduct market and competitive research to understand leading and innovative practices in B2B digital marketing and integrate them into US SME strategies to drive product demand

Manage relationships with external creative agencies and develop effective, comprehensive creative briefs

Partner closely with media agencies to determine optimal channels, timing and placements for initiatives

Monitor campaign performance and utilize insights and learnings to inform future campaigns

Partner closely with key stakeholders, both internal and external, to ensure alignment with marketing materials and that campaigns support broader business objectives

Drive campaign roadmap, test & learn plans, and optimizations of marketing collateral for continuous performance improvement

Oversee a Marketing Operations Analyst(s) responsible for the legal review process

Execute marketing assets in partnership with operations analysts & Compliance partners to gain legal approval through a thorough review process

Qualification

B2B digital marketingDigital marketing strategyProject managementPaid Media experienceEmail marketing experienceExternal agency managementDesire to innovateCreative problem solvingCollaboration skillsAttention to detail

Required

2+ years of B2B and/or digital marketing experience

Creative problem solver with a passion for challenging the status quo

Strategic thinker – ability to ask the right questions and use data to develop winning, profitable strategies

Digital/performance marketing expertise; ability to build campaigns that connect with audience segments and motivate actions

Strong project management abilities with the ability to drive multiple initiatives across different work streams simultaneously

Paid Media and/or Email channel experience and excitement – experience developing creative across multiple digital platforms, and a passion for introducing new/innovative new ones

External agency management experience – writing creative briefs and delivering clear actionable feedback

Strong collaboration and partnership skills – track record for building positive relationships and finding mutual benefit with multiple cross-functional partners

Process-oriented with great attention to detail

Comfort developing, and being held accountable for, performance targets

Desire to innovate and try new things!