Westfield Outdoor, Inc. · 18 hours ago
Content Writer/Copywriter
Indianapolis, IN
Full-time
Onsite
Mid Level
3+ years expWestfield Outdoors is a leading Indianapolis-based company specializing in durable goods manufacturing and international importing services. They are seeking a creative and detail-oriented Content Writer/Copywriter to shape product and brand communication across various platforms, collaborating closely with teams to produce engaging marketing content.
Responsibilities
Create Engaging Copy: Write clear, compelling, and informative text for Westfield Outdoors® products, websites, and other marketing materials. Utilize AI tools to aid in content generation
Collaborate Across Teams: Work closely with Sales, Marketing, Graphic Design, and Product Management to ensure cohesive messaging while reporting directly to the Senior Copywriter
Proofreading & Editing: Review and refine promotional materials for accuracy, style, and grammar, ensuring high-quality content
Simplify Complex Ideas: Turn technical product details into easily digestible, customer-friendly copy
Multi-Channel Copywriting: Adapt content for brochures, catalogs, sales presentations, web, blogs, and social media platforms
Storytelling Copywriting: Craft compelling narratives that bring Westfield Outdoors® products and brands to life, leveraging emotional connections and customer experiences to drive engagement and loyalty
Manage Multiple Projects: Juggle competing deadlines and prioritize tasks to ensure timely delivery of high-quality work
Assist with Reporting: Assist with analyzing and reporting metrics for Google Ad campaigns, website traffic, e-commerce data (keywords, conversion rates, etc.), and other performance-related information
Qualification
Required
A strong portfolio demonstrating excellent writing skills and creativity
Familiarity with various content formats (brochures, web content, social media, etc.)
An eye for detail and ability to proofread with precision
Strong collaboration skills to work across departments
Ability to manage multiple projects and deadlines
Enthusiasm to learn and grow within a dynamic marketing environment
English, Journalism, Marketing/Advertising, or Creative Writing degree
3-5 years' experience in Writing/Advertising
Self-motivated team player with a strong sense of ownership and accountability
Strong organizational and time management skills
Ability to work in-office in Indianapolis, Indiana
Preferred
Experience with SEO best practices
Basic knowledge of social media management
Experience with AI content generation tools for marketing purposes
Experience with outdoor activities like camping or hiking, or simply a passion for nature and the great outdoors, is preferred but not required
Benefits
Health, dental, and vision insurance.
Generous paid time off and company holidays.
401(k) retirement plan with company match.
Opportunities for professional development and career growth.
Company
Westfield Outdoor, Inc.
Westfield Outdoors® was founded in 2004 with a focus and commitment to help customers develop and maintain successful outdoor product portfolios for consumers who enjoy an active lifestyle.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Joshua Liley
E-COMMERCE NATIONAL ACCOUNT MANAGER
Company data provided by crunchbase