Babbel · 1 week ago
VP of Performance Marketing
New York, NY
Full-time
Hybrid
Director/Executive
$180K/yr - $240K/yr
10+ years expBabbel is a language learning company seeking an experienced performance marketing leader to join as VP of Performance Marketing. The role involves driving B2C revenue through global acquisition efforts and managing multi-million dollar budgets while leading a high-performing marketing team.
Corporate TrainingE-LearningEdTechLanguage LearningMobile AppsPersonal Development
Responsibilities
Develop and execute Babbel’s global performance marketing strategy, overseeing all paid acquisition channels (SEM, paid social, display, programmatic, affiliate, offline, and emerging platforms)
Lead, inspire, and mentor a team of performance marketers, analysts, and channel specialists, fostering their growth while building a culture of innovation, collaboration, and accountability
Own the marketing budget for acquisition, optimizing spend to maximize ROI, efficiency, and growth targets
Meet KPIs for acquisition, retention, and LTV, leveraging advanced analytics to inform decision-making and reporting to executive leadership
Partner cross-functionally with CRM, Creative, Brand, Product, Data Analytics, and product-led growth teams
Drive experimentation and A/B testing across channels, identifying new opportunities for scale and efficiency
Stay ahead of industry trends, proactively identifying and implementing new platforms, technologies, and tactics
Represent Babbel externally with agencies, partners, and at industry events
Qualification
Required
10+ years of experience in performance marketing, growth, or digital acquisition, with at least 5 years in a leadership role at a high-growth consumer brand or tech company
Expertise managing large budgets ($50M+) across multiple paid channels, with a proven track record of delivering scalable, profitable growth
Deep analytical skills and experience with attribution modeling, marketing analytics, and data-driven decision-making
Demonstrated leadership in building, mentoring, and retaining high-performing teams
Strong communication skills, with the ability to influence at all levels and present to executive stakeholders
Proficiency with MarTech and AdTech platforms, including Google Ads, Meta, programmatic DSPs, and analytics tools
A bias for action, a growth mindset, and a passion for Babbel's mission
Preferred
Experience in subscription-based, SaaS, or EdTech businesses
International marketing experience; interest in language-learning
Familiarity with CRM, lifecycle marketing, and retention strategies
Benefits
Competitive salary and bonus; generous 401K program
Comprehensive health, dental, and vision insurance
Generous PTO and flexible work arrangements
Professional development opportunities
A diverse, inclusive, and mission-driven culture
Company
Babbel
Babbel is a language learning app that helps users learn a new language quickly through interactive lessons and real-life conversations.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$33.3MKey Investors
Scottish Equity PartnersREVKIZOO Technology Capital
2015-07-08Series C· $22M
2013-03-26Series B· $10M
2009-01-05Grant· $1.3M
Leadership Team
Julie Hansen
Chief Revenue Officer & US CEO
Clemence W Chee
Vice President Data & Analytics
Recent News
2025-11-02
Company data provided by crunchbase