Tops · 1 week ago
Product Marketing Manager - Dental Vertical
United States
Full-time
Remote
Senior Level, Lead/Staff
$100K/yr - $120K/yr
8+ years expPracticeTek is a collection of innovative software companies working together to make healthcare easier and more accessible for everyone. The Associate Product Marketing Manager – Dental Vertical plays a pivotal role in leading marketing strategy, execution, and content development across four key brands in PracticeTek’s dental portfolio: Tops, EasyRx, Gaidge, and Magic Touch.
ComputerSoftware
Responsibilities
Drive diversified lead generation strategies to exceed monthly targets across all four brands. Primary KPIs include MQL, SQL, MRR, and CAC
Develop a deep understanding of buyer personas and craft tailored messaging for each brand while maintaining a cohesive portfolio narrative
Lead multi-brand content initiatives—including case studies, testimonials, webinars, and educational programming. Partner with customers to build advocacy content and success stories. Manage the annual content calendar for all brands
Lead campaign planning, brand partnerships, trade shows, and digital experiences that drive engagement and pipeline growth
Deliver quarterly and annual marketing plans in collaboration with Sales and Product stakeholders
Partner with design, SEO, paid media, and social teams to implement and optimize marketing programs across all four brands
Provide branded materials, campaigns, presentations, and nurture workflows tailored per brand to support sales goals
Design and execute advocacy, retention, and engagement programs to increase adoption, loyalty, and satisfaction
Maintain nurture and retention email programs for all brands, ensuring content is relevant and consistent with each brand’s tone and messaging
Manage allocated budgets and ensure campaign efficiency across brands, optimizing impact and spend
Deliver quarterly performance reports and insights for continuous improvement, tracking KPIs such as lead generation, engagement, and ROI
Qualification
Required
8+ years of experience in B2B marketing, preferably SaaS/software; experience in the dental, orthodontic, or healthcare industries is highly valued
Proven expertise in content marketing, storytelling, and brand programming
Strong understanding of marketing automation and analytics platforms (HubSpot, Salesforce, Asana, Zoho)
Data-driven and results-focused, with proven ability to analyze performance and optimize campaigns for impact
Excellent project management, collaboration, and communication skills
Highly organized, detail-oriented, and adaptable to shifting priorities in a fast-paced environment
Ability to work cross-functionally and manage multiple brands simultaneously
Company
Tops
Tops Software offers innovative software for orthodontic practices worldwide.
Founded in 1992Atlanta, Georgia, USA
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase