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Real Chemistry · 3 days ago

starpower - Account Executive, HCP and Patient Influencer Marketing

Water Street - New York

Full-time

Hybrid

Entry, Mid Level

$65K/yr - $75K/yr

2+ years exp

Real Chemistry is a global agency focused on transforming healthcare through innovative communications and marketing strategies. They are seeking an Account Executive for their consumer and wellness team to manage influencer marketing campaigns for pharmaceutical clients, including talent procurement and campaign execution.

Health Care

Responsibilities

Influencer and Celebrity Talent Procurement (Talent Casting & Negotiation)

Participate in the Talent Procurement process for public relations, advertising, digital and influencer marketing campaigns

Participate in internal casting sessions / brainstorming sessions (digital influencer, Health Care Providers, Patient, Celebrity etc.)

Conduct outreach to Influencers and their representation (agents, managers, publicists, etc.)

Manage talent vetting process and facilitate background checks (via third party service provider)

Develop client-facing materials, including casting sheets, scopes of work, budget trackers, formal offers, Long-form Agreements

Participate in the negotiation of Formal Offer and Long-form Agreements on behalf of brand and agency clients

Campaign Execution & Management

Manage content creators –hosting briefing calls, managing them/content capture on site, facilitating client approvals and getting content live

Participate in campaign management & coordinating logistics

Facilitate Talent approvals of campaign materials

Track/document all Talent/Influencer approvals

Maintain Contract Tracker for each campaign

Create campaign recap documents (as needed)

Monitoring and daily tracking of performance insights that will be used to hone and improve client campaigns and programs

Prepare weekly/monthly, campaign, project, etc. reports on predetermined measures of success

Work closely in partnership with the account team, consistently mining data for opportunities to improve a campaign’s performance

Support in the development of post-campaign case studies

Management of Influencer database, keeping track of all influencer partnerships (past/present/future)

General

Monitor and mine sports & entertainment news publications, social media channels, blogs, and broadcast to identify opportunities and relevant information for clients

Manage and participate in day-to-day communications with clients and internal team

Attend in-person client meetings, and new business pitches

Participate in presentations to clients and prospective clients

Coordinate and participate in conference calls between starpower account teams, and clients, agents, etc

Participate in data entry, evaluation, and database management; leverage agency tools, technology and database to analyze and provide data for clients

Assist in the overall growth of the agency, including new business & networking

Qualification

Influencer MarketingTalent ProcurementCampaign ManagementDigital/Social Media SavvyAgency ExperienceWrittenVerbal SkillsProficient in Microsoft OfficeOrganizational Skills

Required

2-4 years of experience interacting with brands, agencies (public relations & advertising), influencers, celebrities, agents, managers & publicists

Strong organizational, written and verbal skills

Proficient in Microsoft Word, Excel, PowerPoint, Outlook

Digital/social media savvy

Creative, flexible, and self-motivated

We live and breathe pop culture, so we expect our Account Executives to have an innate passion and curiosity for pop-culture/entertainment, as well as a passion for the pharmaceutical space, including but not limited to women's health, aesthetics, oncology, and more