Consultant Specialists, Inc. (CSI) · 21 hours ago
Search Engine Optimization Specialist
United States
Contract
Remote
Senior Level
$60/hr - $75/hr
7+ years expConsultant Specialists, Inc. (CSI) is seeking a forward-thinking SEO strategist who understands that 'search' has evolved beyond blue links. In this role, you will lead the evolution of our organic discovery strategy, bridging traditional SEO with Generative Engine Optimization while managing external agency partners.
Staffing & Recruiting
Hiring Manager
Maurice Minnis
Responsibilities
Lead the evolution of our organic discovery strategy, bridging the gap between traditional SEO and Generative Engine Optimization (GEO)
Ensure that whether a patient, caregiver, or Healthcare Professional (HCP) asks Google, ChatGPT, or Perplexity about our therapies, they find accurate, compliant, and helpful information
Manage our external agency partner to provide the vision and strategy for all SEO/GEO efforts
Move beyond traditional keywords to ensure search engines understand the relationships between our brands, conditions, and scientific data
Lead the strategy for 'Answer Engine Optimization.' Audit and optimize content specifically for visibility in AI Overviews (AIO), ChatGPT, Claude, and Perplexity. Focus on citation authority, structured data, and content architecture
Oversee technical SEO health across company’s portfolio of sites using Google Search Console along with other tools to monitor and report issues with HTML markup and structured data
Drive implementation of advanced Schema markup (MedicalWebPage, Drug, FAQ) to speak the language of LLMs
Collaborate with agency partner to develop internal, compliant AI tools to simplify SEO tasks like metadata generation, site and AI search analysis
Make content recommendations for conversational queries ('Is X drug covered by Medicare?' or 'How does Y mechanism of action work?'), ensuring natural language processing (NLP) models can easily parse and retrieve our answers
Act as the bridge between 'Fast SEO' and 'Safe Pharma.' Work closely with the Medical, Legal, and Regulatory (MLR) teams to educate them on why certain SEO edits (e.g., FAQ, schema, content blocks) are necessary, while understanding the non-negotiable boundaries of FDA compliance
Demystify GEO and AI search for brand marketers and senior leadership. Translate complex technical search concepts into business impact
Manage external SEO agencies, holding them accountable not just for traffic, but for engagement quality and entity sentiment. Coordinate all SEO/GEO work with internal web team
Qualification
Required
7+ years in SEO/Digital Marketing, with at least 2 years specifically in a highly regulated industry (Pharma, Biotech, Finance, or Insurance)
Demonstrated understanding of how LLMs impact search
Deep proficiency in Schema.org, Knowledge Graph architecture
Familiarity with SEO tools like Google Search Console, SEMRush, etc
Experience navigating MLR/PRC review cycles
Exceptional ability to influence without authority and communicate technical concepts to non-technical stakeholders
Preferred
Experience optimizing for AI-driven platforms (AIO, Perplexity, etc.) is a strong plus
Company
Consultant Specialists, Inc. (CSI)
Consultant Specialists, Inc. is a small, specialized firm, built and operated by staffing industry veterans with many years experience.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase