First Command Financial Services, Inc. · 16 hours ago
Manager, Omni Channel
Fort Worth, TX
Full-time
Hybrid
Senior Level
7+ years expFirst Command Financial Services, Inc. is seeking a Manager, Omni Channel who will drive integrated marketing efforts across digital platforms to enhance customer engagement and business growth. This strategic leader will manage media strategy and execution while overseeing a team responsible for digital marketing initiatives including website, social media, and email marketing.
BankingConsultingCrowdfundingFinancial Services
Responsibilities
Partner with marketing strategic leaders to develop and execute omni-channel marketing strategies aligned with business goals and client needs
Own and oversee media planning and buying, including oversight of external media and creative agencies
Collaborate cross-functionally with internal stakeholders (e.g., product, compliance, analytics) to ensure alignment and effectiveness
Lead and mentor a team of digital marketers responsible for:
Website content and optimization
Social media strategy and execution
Email marketing campaigns and automation
Field marketing programs and tools
Foster a culture of innovation, accountability, and continuous improvement
Ensure consistent brand messaging and customer experience across all digital touchpoints
Monitor performance metrics across channels and optimize based on data-driven insights
Stay current with industry trends, technologies, and regulatory requirements in financial services
Serve as the primary point of contact for media and creative agencies
Negotiate contracts, manage budgets, and ensure timely delivery of campaigns and assets
Monitor and report on the effectiveness of channel marketing
Use data to optimize future campaigns and improve engagement
Qualification
Required
Bachelor's degree in business/marketing or equivalent work experience
7+ years of experience in digital marketing, with at least 2 years in a leadership role
Proven experience managing media strategy and external agencies
Strong understanding of financial services marketing, compliance considerations, and customer segmentation
Expertise in website management, social media platforms, and email marketing tools
Excellent leadership, communication, and project management skills
Ability to travel up to 30% to support Field events and Advisor engagement
Experience working with financial advisors or within a regulated industry
Creative mindset with a passion for delivering memorable event experiences
Data-driven approach to marketing strategy and performance analysis
Experience with marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot)
Familiarity with web analytics tools (e.g., Google Analytics, Adobe Analytics)
Ability to translate data into actionable insights and strategic recommendations
Company
First Command Financial Services, Inc.
First Command Financial Services, Inc. coaches our Nation’s military families in their pursuit of financial security.
501-1000 employees
H1B Sponsorship
First Command Financial Services, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (13)
2024 (13)
2023 (10)
2022 (9)
2021 (9)
2020 (6)
Funding
Current Stage
Late StageLeadership Team
Mark Steffe
President and Chief Executive Officer
Recent News
2025-11-22
24-7 Press Release Newswire
2025-05-08
Company data provided by crunchbase