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SEPHORA · 10 hours ago

Senior Analyst, Marketing Effectiveness

United States

Full-time

Remote

Mid, Senior Level

$124K/yr - $139K/yr

1+ years exp

Sephora is a leading beauty retailer dedicated to empowering teams and inspiring customers. They are seeking a Senior Analyst in Marketing Effectiveness to drive data-driven solutions that optimize marketing investments and deliver insights through Marketing Mix models.

BeautyCosmeticsE-CommerceRetail

H1B Sponsor Likely

Responsibilities

Evaluate Marketing Effectiveness. Provide ongoing evaluation of marketing efforts through the development and analysis of Marketing Mix models, delivering insights that optimize our marketing investments and drive business growth

Drive Day-to-Day Marketing Analytics. Collaborate on day-to-day marketing effectiveness activities such as data delivery, analytics processes, interpretation of findings, insight delivery, and stakeholder alignment, with an emphasis on Marketing Mix models and time series analysis

Design Data-Driven Solutions. Work with stakeholders to determine business needs and objectives, and then partner with the Marketing Effectiveness team to design, develop, and complete analytical processes and solutions that derive insights addressing stakeholders' stated objectives

Shape the Marketing Effectiveness Roadmap. Actively consult with stakeholders to validate and update as needed a defined marketing effectiveness roadmap that outlines short-term and long-term business priorities, ensuring alignment with evolving business needs

Support Executive Engagement. Support the Senior Director on executive engagement materials and critical business needs, translating complex analytical findings into clear, actionable recommendations for leadership

Tell the Story Behind the Data. Communicate complex concepts in a simple way, articulating findings that are not always straightforward or intuitive and telling the story of campaign performance to diverse audiences across the organization

Qualification

Marketing Mix ModelingData AnalysisRSQLPaid Media KnowledgeResilienceIntellectual CuriosityExceptional Communication SkillsDetail-OrientedCollaborative MindsetAdaptability

Required

1-5 years of analytics experience with a strong foundation in data analysis, interpretation, and insight delivery that drives business decisions

Experience running Marketing Mix Models or other time series models, with the ability to develop, analyze, and derive actionable insights from sophisticated analytical frameworks

Paid Media marketing or analytics experience, either at a digital agency or client side

Experience with R and SQL, with the ability to leverage technical tools to extract, manipulate, and analyze large datasets efficiently and accurately

Excellent communication skills with the ability to articulate findings that are not always straightforward or intuitive

Great attention to detail, with the ability to dig deep into details while keeping focus on the primary business question at hand and maintaining perspective on broader business objectives

High sense of integrity and respect for others, with experience working with cross-functional teams

Ability to multi-task and prioritize workload without becoming overwhelmed

Intellectual curiosity and willingness to accept feedback, with a growth mindset that continuously seeks to learn, improve, and innovate in the field of marketing analytics

Preferred

Programmatic and/or Paid Social experience preferred with some knowledge of Paid Search, Affiliate, or Video a plus

Benefits

Comprehensive health, dental and vision plans

A superior 401(k) plan

Various paid time off programs

Employee discount/perks

Life insurance

Disability insurance

Flexible spending accounts

An employee referral bonus program

Company

SEPHORA

Glassdoor3.7

Sephora is an online shopping site that offers a range of beauty products such as cosmetics and skincare items.

Founded in 1969

Neuilly-sur-seine, Ile-de-France, FRA

10001+ employees

https://www.sephora.com

H1B Sponsorship

SEPHORA has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (37)

2024 (49)

2023 (69)

2022 (49)

2021 (29)

2020 (32)