bet365 · 1 day ago
CRM Manager, Sports Promotions
United States
Full-time
Remote
Senior Level
$105K/yr - $130K/yrbet365 is one of the world's leading online gambling companies, and they are seeking a CRM Manager to develop promotional strategies and enhance customer loyalty. This role involves leading the Sports CRM team to optimize customer promotions and ensure regulatory compliance in a fast-paced environment.
GamblingLeisure
Responsibilities
Develop the promotional strategy & lead in building customer loyalty for all user lifecycles through promotional offers and best in class user journeys
Support the Sports CRM team to plan, manage, and optimize customer promotions and loyalty programs, leveraging deep knowledge of CRM/CDP platforms and a robust test-and-learn approach
Drive business performance and enhance customer experience within a fast-paced environment, while ensuring regulatory compliance
Lead the planning and management of customer promotions and loyalty offers and report on campaigns & business performance
Assist with the management of daily operations and ensure timely completion of projects and offerings, while maintaining high standards
Promote a data-driven culture within the team; adopting a robust test and learn approach to CRM (e.g. A/B, MVT, Control Testing), ensuring that all learnings are captured and used to optimize future marketing campaigns
Define and implement localized CRM strategies across key territories; delivering campaign roadmaps of high standard and in a timely manner
Ensure all CRM activities meets regulatory standards across all domains and territories, while maintaining an in-depth knowledge of licensing frameworks
Communicate goals and corresponding initiatives with leadership driving improvement for the organization and business performance
Maintain an exceptional level of knowledge of all promotional mechanics and CRM platforms, and ensure that relevant team members have the same knowledge
Propose workable ideas and solutions that are centered around optimizing the customer experience
Monitor industry best practices and competitor trends to ensure CRM plans are relevant and delivered to the highest possible standard
Liaise with key stakeholders and other Marketing departments to maximize opportunities and help ensure the objectives of the department are achieved
Qualification
Required
Extensive experience working in CRM or loyalty related roles within the online sports betting industry
Commercially minded, data literate with strong analytical skills, and comfortable in using raw data to draw useful conclusions and make decisions
Comprehensive knowledge of Customer Data Platforms (e.g. Optimove, XtremePush) and/or Execution Platforms (Braze) is essential
Deep understanding of the online sports betting industry including promotional mechanics, loyalty schemes, and customer lifecycles
Demonstrate the ability to lead, motivate and organize a team, taking responsibility for their day to day management
Delegate effectively by utilizing excellent planning and organizational skills
Deal with multiple demands at once and adapt to changing requirements at short notice within a busy department and business environment
Work to tight deadlines on own initiative and under pressure to deliver results to meet the needs of stakeholders
Interact with a range of different departments and build strong cross-departmental relationships
Make sound, logical decisions and have the drive to see projects through to completion
Company
bet365
Bet365 is an online gambling company that offers comprehensive in-play services for its clients.
Founded in 2001
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Stefano Nova
Chief Executive Officer - Marketing Malta
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