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Tapcheck · 1 day ago

General Manager, New Product Commercialization

Plano, TX

Full-time

Hybrid

Director/Executive

10+ years exp

Tapcheck is a digital platform focused on improving financial wellness through on-demand pay solutions. The General Manager, New Product Commercialization will lead the commercialization of new products, driving go-to-market strategies and ensuring cross-functional alignment to achieve business goals.

Employee BenefitsFinancial ServicesFinTechMobile Payments

Growth Opportunities

No H1B

Responsibilities

Develop strategies to drive market expansion, sales enablement, and customer adoption, including targeting new segments and exploring strategic partnerships to accelerate growth

Build and implement scalable frameworks for efficiently launching and commercializing new products across the organization

Lead the development and execution of a comprehensive GTM strategy for new products, defining key milestones, success metrics, and execution plans to ensure smooth product rollouts, with clear ownership of revenue and adoption targets

Collaborate with Product Marketing and Sales Enablement to craft compelling product positioning, competitive differentiation, and value propositions that drive demand, adoption, and revenue

Define, track, and report KPIs for product success, including adoption rates, revenue impact, and customer engagement, using data to refine and optimize commercialization strategies

Partner with Customer Success and Support to collect post-launch feedback, ensuring continuous product improvements and fine-tuning of the commercialization strategy

Qualification

GTM strategyProduct commercializationB2B SaaS experienceFinTech experienceHR Tech experienceCross-functional collaborationAnalytical skillsStrategic partnershipsLeadership skillsProblem-solving skills

Required

10+ years of experience in product commercialization, GTM strategy, or general management, ideally in high-growth B2B SaaS, FinTech, HR Tech, or similar industries

In-depth experience in FinTech and/or HR Tech industries, with a deep understanding of the unique challenges and opportunities in these sectors

Proven track record of successfully launching, scaling, and commercializing new products, driving significant revenue growth

Strong leadership skills with a strategic, data-driven approach to decision-making, coupled with the ability to execute tactically in a fast-paced environment

Extensive experience working cross-functionally with Product, Sales, Marketing, Revenue Operations, and Customer Success teams to ensure smooth and successful product launches

Strong analytical and problem-solving skills, with the ability to use data to drive decisions and improve outcomes

Experience in scaling GTM motions, driving product-market fit, and identifying strategic partnerships to accelerate market entry

Candidates must already possess the right to work in the United States without the need for employment-based visa sponsorship now or in the future